Content Producer, Creative Production

As a Content Producer on the Creative Production team, you will capture and edit engaging still and short-form video content for Whole Foods Market social and brand channels. This role combines production planning, with social-first photo/video capture and editing to support content creation needs. You"ll collaborate with creative producers, social strategists, and creative partners to deliver polished, on-brand content that resonates across social channels and digital platforms.

Key job responsibilities

• Concept, plan, capture, and edit still and video content that reflects brand standards for Whole Foods Market.
• Support pre-production efforts - participate in brainstorms, build shot lists, storyboards, schedules, and coordinate on-set logistics.
• Film short-form videos using mobile and professional equipment; edit and assemble short-form video content for various social platforms including TikTok, Instagram Reels, and Meta, ensuring alignment with WFM brand standards.
• Capture basic social-first still photography and short-form video content using mobile and professional equipment when needed to support campaign timelines.
• Refine still photography and video assets captured during productions, applying color correction, audio mixing, motion graphics, and text overlays as needed.
• Transform raw footage into compelling social-first narratives that drive engagement and reflect current platform trends.
• Collaborate with Creative, Social, and cross-functional partners to turn insights and trends into compelling content - incorporating feedback and iterating quickly to meet tight deadlines.
• Optimize content for various aspect ratios, platform specifications, and campaign requirements across social and digital channels.
• Maintain organized project files, version control, and asset libraries to support efficient workflows and content repurposing.
• Stay current on social media trends, editing techniques, copywriting best practices, and platform algorithms to keep content fresh and relevant.
• Support the Creative Production team in developing style guides, templates, and editorial standards for consistent brand expression.
• Represent Creative Production professionally with vendors, on set, and in cross-team settings.
• Work efficiently under tight deadlines while maintaining high creative standards and attention to detail.
• Utilize strong communication and collaboration skills to work effectively with producers, creatives, and stakeholders.
• Understand content performance metrics and adapt creative approach based on insights.