Content Strategy Lead, AWS Skilling and Social Impact (SSI)

Amazon

Seattle, WA

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JOB DETAILS

SKILLS

Amazon Web Services (AWS), Artificial Intelligence (AI), Blog, Campaigns, Cloud Computing, Consumer Goods and Services, Consumer Software, Contingency Plans, Continuous Improvement, Corporate Social Responsibility, Cross-Functional, Functional Programming Languages, Improvement Metrics, Leadership, LinkedIn, Market Entry Strategy, Marketing, Marketing Strategy, Multimedia, Newsletter, Outbound Marketing, Power Amplifier, Process Improvement, Product Lifecycle, Product Marketing, Product Programs, Product/Service Launch, Promotional Programs, Proposal Writing, Referenceable Customers, Request for Proposals (RFP), Resource Leveling, SSI, Social Media, Strategic Planning, Target Marketing, Vendor/Supplier Management, Video Production, Wiki

LOCATION

Seattle, WA

POSTED

30+ days ago

Description AWS Skilling and Social Impact (SSI) exists to fuel, align, and amplify the good that AWS does in the world. We accelerate social impact with cloud and AI technology and expertise, and engage AWS customers, Partners, and Builders to deliver social and business value. To advance this mission, we seek a Content Strategy Lead to drive complex product marketing initiatives that demonstrate the power of AWS technology to make a positive impact in the world. The successful candidate will have experience marketing products across multiple channels - website, blogs, newsletters, social - for internal and external campaigns, as well as a track record of earning trust with peers, cross-functional stakeholders, and executives. Key job responsibilities * Manage the full lifecycle of complex product marketing initiatives and define strategy and measurement with limited guidance * Develop comprehensive marketing strategies spanning targeting, go-to-market plans, positioning, promotions, and launch plans * Identify gaps between teams and processes, influence partner team roadmaps, anticipate risks, and build contingency plans * Produce multi-media, multi-channel content for the AWS website, AWS blogs, AWS social impact newsletter, LinkedIn, event activations, and SSI's internal Wiki * Manage external creative vendors to develop high-quality content, creating requests for proposal, managing approval and selection processes, and overseeing project delivery * Build and continuously improve SSI's reference library of videos, photos, customer case studies, media mentions, and social media posts to increase efficiency and repeatability * Serve as org-level resource on relevant policies and practices - e.g. messaging guidelines, customer references, logo usage, required internal approvals - and lead periodic trainings About the team AWS Skilling and Social Impact (SSI) exists to fuel, align, and amplify the good that AWS does in the world. We accelerate social impact with cloud and AI technology and expertise, and engage AWS customers, Partners, and Builders to deliver social and business value. We achieve this through single-threaded leadership of AWS social impact - building and mobilizing Communities of Practice in core priorities of education, health, and climate. We use social impact credits as our primary investment lever, reinforced with training and technical enablement - a mix that allows us to deliver differentiated and data-rich impact for customers and the company. By 2030, we aim to support 5,000 mission-driven organizations with AWS cloud and AI technology, positively impacting 500 million people worldwide, while earning recognition from governments and changemakers for leadership in corporate social responsibility. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches Preferred Qualifications - Experience in photo and video production, including post production, lighting, composition, color quality, and aesthetics Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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