Conversion AI — Growth Designer

Type: Full-time | On-site | San Francisco, CA Compensation: $150,000–$250,000 + Competitive equity (% not specified) Hiring count: 1 Visa sponsorship: None available Reports to: Kyle, Head of Product & Growth (no last name / LinkedIn on page)

About Conversion AI

Conversion is the AI-native marketing automation platform for modern software companies, letting growth teams run their entire go-to-market motion — acquisition through retention — in one place, with AI agents handling work that legacy tools like Marketo, HubSpot, and Pardot can't. Raised $28M+ from Abstract Ventures, True Ventures, and HOF Capital. Team based in San Francisco, drawn from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.

Founded: 2022 | Team size: 11–50 | Total funding: $28M+ Industry: AI Tools | Stage: Series A Website: https://conversion.ai Office: San Francisco

Why Candidates Should Join

• Well-funded, early-stage: $28M+ raised, Series A, lean high-performing team in SF.
• Total creative ownership: First dedicated creative hire — owns brand, content, and growth infrastructure end-to-end with real autonomy.
• Elite operators: Work alongside team members from Airbnb, Palantir, Pinterest, IMC Trading, Shopify, LinkedIn, and Microsoft.

Intake Call Summary

Derived from the founder's written "About the Role" narrative (Kyle, Head of Product & Growth). There is an Intake Video on the page with no transcript — not reviewed.

• Role is intentionally ambiguous, fast-moving, and deeply creative — variously called PMM, "storyteller," or "the person who makes everything look and feel better."
• Company has product, sales, and demand-gen/paid/ops partners in place; the missing piece is a hands-on creative to move faster.
• Core profile: strong vision for brand and creative, fluent in creative tools, near-obsessive attention to detail.
• No clean checklist — does not require B2B SaaS experience or a marketing degree. Strong people often come from design, community, or content backgrounds.
• Signals that the founder values: makes and ships their own work/side projects; has opinions about advertising and creative; obsessive about craft and detail.

The Role

First dedicated creative for an AI-native marketing platform — owning brand, content, launches, events, and community end-to-end in person in SF.

What You'll Be Doing

• Work on new product launches: launch videos, webpages, and collateral
• Build ambitious end-to-end creative programs (e.g. starting Conversion Academy)
• Work with partners and influencers to represent and grow the brand
• Ideate and execute growth experiments across new channels
• Own end-to-end content creation: concept, script, shoot, edit, publish
• Turn features, workflows, and real customer use cases into compelling content
• Design and produce events and programming: hack nights, speaker series, tactical sessions, dinners
• Build and nurture community through onboarding experiences, meetups, and digital channels
• Build lightweight systems to keep programs organized (Airtable, calendars, speaker tracking)
• Rigorously track performance and iterate based on what's working

Tools: Figma, short-form video production, Airtable

Requirements

• 2-4 years in a growth, content, brand, or product marketing role at a startup, with clear ownership of creative output.
• Demonstrable creative range: can write copy, produce short-form video, and mock up a page in Figma without waiting on a design team.
• A portfolio, personal website, or public body of work that shows shipped creative, not just listed responsibilities.
• Strong storytelling instinct: thinks in narratives, not features, and can translate technical product details into compelling messaging.
• Based in San Francisco and able to work in-person full-time, 5 days a week.

Green Flags

• Has gone deep in at least one channel from an execution and aesthetic standpoint, not just a strategic or pipeline-management standpoint.
• Portfolio site or personal website with strong design sensibility, references brands like Linear, Notion, Vercel, or Ramp unprompted.
• LinkedIn profile feels like a creative's page: custom handle, curated posts, aesthetically intentional, not a corporate resume.
• Has built something outside of work: newsletter, side project, community, social account, anything that shows marketing is a genuine interest and not just a day job.
• Titles that tend to fit: storyteller, content, product marketing, brand, or a product designer who wants to move into growth.

Red Flags

• Primarily strategic or demand gen focused without hands-on creative execution: can orchestrate pipelines across five channels but hasn't gone deep in any of them.
• Pure product designer with a UI/UX focus
• No portfolio, no public work, no side projects: if there's nothing to look at, they're probably not the right fit.
• From Sieve, Console, or Glean. Do not source from these companies.

Role Details

Salary$150,000–$250,000EquityCompetitive (% not specified)On-site policyIn-person 5 days/weekVisa sponsorshipNone availableEmployment typeFull-timeLocationSan Francisco, CA

Screening Questions

Contrario submission-form "Required Candidate Q&A". Q1–Q2 are the standard LinkedIn/Resume fields; Q3–Q6 are role-specific.

1. LinkedIn
2. Resume
3. Are you interested in working 5 days a week in our San Francisco office?
4. Where did you hear about Conversion?
5. Please link work samples, product launches, or a marketing or design portfolio of written/visual work
6. Additional Information (completely optional)

Interview Process

Contrario pipeline stages as listed on the role page (candidate counts stripped).Stage 1 — Pending Approval — Candidates awaiting initial approval. Stage 2 — Booked screening (inbound)Stage 3 — Booked screening (outbound)Stage 4 — Take HomeStage 5 — Actively nurturingStage 6 — OnsiteStage 7 — Passively nurturingStage 8 — OfferStage 9 — Hired — Candidate accepts and starts.

Ideal Companies & Backgrounds

• Design, community, and content backgrounds are explicitly welcomed; no B2B SaaS or marketing degree required.
• Reference brands cited unprompted as a positive signal: Linear, Notion, Vercel, Ramp.
• Team pedigree (for context): Airbnb, Palantir, Pinterest, IMC Trading, Shopify, LinkedIn, Microsoft.

Ideal Candidate Profiles

For reference only — section is labeled "Ideal Candidates -- DO NOT CONTACT" on the role page. LinkedIn links shown as icons only; no URLs were present in the page source.Miles Dobrenski — Designer at Interaction, UC Berkeley. Former Notion campus leader, Browser Company ambassador. Design-native builder who ships side projects constantly. Renee Zhang — Cornell. Strategy and product background with a creative edge. Vanessa Kahkesh — Berkeley Haas, previously Rippling. Storyteller, producer, community builder. Founded STUDENTpreneurs. Strong personal brand. Melisa Seah — Head of Storytelling at Reve, previously Product Marketing at YouTube/Google (5 years). Comfortable across brand, PMM, and launch execution at both big-company and startup scale. Brayden Petersen — Design Engineer at Shopify, Figma Campus Leader. Bridges design and engineering. Builds real products (transit apps, design directories, community events). Alex Hao — Former Social Media Manager at Notion (employee ~40), now at BAGGU. Built Notion's social from zero to 1.5M+ followers. Treats social as a real growth channel. Lexie B. — Influencer Marketing at Anthropic, formerly Head of Social & Influencer at Notion. Built Notion's B2B influencer program from scratch when the category barely existed. Erika Bricky — Marketing Lead at Browserbase, previously Arc and Operate (venture studio). Prolific personal brand, writes a newsletter, builds community across the startup ecosystem. Rachel Eizner — Growing Founders You Should Know. Runs curated startup showcases and a community fund in SF. Writes a Substack, hosts events, connects founders with talent. Pure community-native operator.

Rejected Candidate Feedback

• None available. (Activity log shows one candidate rejected by the company ~21 days ago, with no reason given.)