Conversion Rate Optimization (CRO) & Growth Specialist

Compensation: $80K - $95,000 annually

At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo.

See what it's like to work for a national mortgage lender that truly values its employees.  Wherever your passions lie, you can find rewarding work and new opportunities here. 

• Casual work environment
• Hybrid schedule for local employees
• Family-owned, Customer-focused
• Denver Post Top Workplace
• Top 50 Family-Owned Business
• Best of Colorado Business
• Inc. 5000 Fastest-growing Private Company

JOB SUMMARY

We are seeking a data-first, highly analytical CRO & Growth Specialist who looks at digital interfaces through the lens of user psychology, friction reduction, and revenue metrics. In this role, you will be the strategic driver responsible for diagnosing, testing, and optimizing our public web presence and digital application funnels. We aren't looking for a corporate strategist who wants to sit in endless meetings—we need an active builder who can dive into user behavior data, formulate bulletproof hypotheses, mock up the visual solutions, and deploy high-impact experiments. If you love solving the math equation of user behavior, this is your sandbox.

WHAT YOU WILL BRING

• 2–4 Years of Direct Experience running digital conversion experiments, optimizing landing pages, or driving growth metrics (Fintech or high-velocity agency experience is highly preferred).

• Data Stack Mastery: Advanced proficiency with web analytics platforms and dedicated A/B testing software. You don't guess what looks good; you let user data dictate layout logic.

• Figma Literacy: Strong execution skills in Figma. You don't need to be an illustrator, but you must be able to spin up clean, modern, grid-aligned digital layouts that feel premium and fintech-native.

• Psychology & Copywriting Fluency: A deep understanding of how micro-interactions, visual hierarchy, and persuasive copywriting intersect to influence consumer behavior.

• A Fast-Paced Operator: Experience working inside lean pods where speed-to-market, rapid execution, and iterative testing are valued over endless corporate alignment.

DUTIES AND RESPONSIBILITIES

• Diagnose the Funnel: Run continuous quantitative and qualitative audits using our web analytics (GA4) and user behavior tools (Hotjar, heatmaps, data tables) to identify and prioritize conversion leaks.

• Build & Execute the Testing Roadmap: Formulate clear A/B and multivariate testing hypotheses. You will design the initial high-fidelity wireframes, interface layouts, and prototypes in Figma to map out changes clearly for our engineering team.

• Own the Dev Bridge: Work hand-in-hand with our software engineers. You will hand off dev-ready assets, review staging environments for visual QA, and define layout logic so no engineering hours are wasted guessing how a design should behave.

• Collaborate on AI Search Strategy: Partner with our external search agencies to embed structural schema and Q&A blocks into beautiful interface layouts that seamlessly satisfy both modern AI crawlers and human conversion eyes.

Compensation: $80K - $95,000 annually

WHAT WE BRING

• Medical, Dental, Vision, 401k
• Paid time off and sick days
• Paid holidays
• Long-term paid disability
• Paid maternity and bonding leave
• Full desk equipment provided

American Financing Corporation (AFC)  is an Equal Opportunity Employer. AFC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis protected by law. All employment is decided on the basis of qualifications, merit and business need.