Coordinator Digital Advertising

About Catalyst IQ

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We're looking for a driven, detail-oriented Advertising Account Strategist to join our team. In this role, you'll own the strategic analytics, actionable insights and performance for a portfolio of accounts while staying hands-on with campaign execution across digital media, paid search, and web. If you thrive at the intersection of strategy and execution - and love turning data into compelling client stories - this role is for you.

Overview

The role of a Digital Advertising Coordinator is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. In addition to development, the Digital Advertising Coordinator is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.

Responsibilities:

• Creation and ongoing development of digital advertising campaigns

• Management and maintenance of digital advertising campaigns including:

• Budgeting and bid management

• Ad copy/keyword/targeting updates

• In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)

• Learn to analyze data and act upon it to improve account performance

• Changes to keep up with the latest service offerings across Google, Bing, Facebook, and other advertising platforms

• Changes to abide by client requests/needs/new services

• Updates to campaigns from global account analysis

• Cross-team and client communication and education, including, but not limited to:

• In-depth reporting

• Account planning and execution

• Development of actionable insights

• Maintaining internal documentation to ensure it is always up-to-date and in-line with best practices

• Other functions include:

• Updating ad creative

• Using internal tools for purposes of tracking/reporting and data-diving in an effort to increase overall account performance

Qualifications

Knowledge, Skills & Abilities:

• Great Communicator: Ability to present reports/findings to clients as needed
• Amazing with Numbers and Excel: A strong mathematical background is strongly preferred
• Detail Oriented: A keen attention to detail is strongly preferred
• Strong problem-solving skills and the ability to handle ambiguous situations
• Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word
• Must be proficient in spelling and grammar utilization
• Must be comfortable working with large data sets
• Google Ads certification is a plus

Education and Experience:

• Bachelor's degree in Economics, Math, Finance, Marketing, Advertising or related field or equivalent job experience required
• Minimum 1 year of work experience
• Exposure to Google ads, Microsoft ads, or Facebook ads is a plus
• Exposure to GA4 is a plus
• Exposure to data visualization software (Google Data Studio or Tableau) is strongly preferred