Coordinator, Field Marketing

Columbus NWSL 2028
  • Columbus, OH
  • Full-time
  • Instant Apply
5 days ago

Job Description

DescriptionThe Coordinator of Field Marketing plays a key role in building awareness, excitement, and fan engagement for the NWSL's 18th team. As a front-line representative of the brand, this position is responsible for executing grassroots marketing initiatives, connecting with the community, and capturing leads to grow the club's fan database ahead of and during the inaugural season.This role is ideal for someone who thrives in high-energy environments, enjoys engaging directly with fans, and is motivated by measurable impact-turning everyday interactions into future ticket buyers and loyal supporters. This position sits on the marketing team and directly reports the Director of Fan Engagement Essential Duties & Responsibilities Execute field marketing events including street team activations, community appearances, youth soccer outreach, watch parties, and local festivalsRepresent the club in-market with energy, professionalism, and authenticityHelp bring the brand to life by creating fun, memorable, and engaging fan interactionsActively capture fan data at all activations using tablets, QR codes, and other toolsClearly communicate calls-to-action that drive sign-ups, ticket interest, and ongoing engagementSupport efforts to grow and maintain a high-quality fan databaseCreate positive, first-time interactions that introduce new fans to the club and the sportDistribute promotional materials, explain ticket offerings, and generate excitement around upcoming matches and eventsIdentify opportunities to deepen engagement and encourage repeat interactionsLead setup, breakdown, and on-site execution of field marketing eventsMaintain and organize marketing assets, giveaways, and activation materialsCoordinate schedules and logistics to ensure smooth execution across multiple eventsSupport the training and coordination of part-time brand ambassadorsHelp ensure consistent messaging and high-quality representation of the club across all touchpointsWork closely with Marketing, Ticketing, and Community teams to align messaging and goalsProvide on-the-ground feedback and insights from fans and community interactionsShare ideas to improve activations, increase engagement, and drive more leadsOther duties as assignedRequired skills, experience & abilitiesBachelor's degree in Sports Management, Business Administration, Marketing or related fields1-3 years experiential marketing, event manager, operations, community outreach or fan engagement experience through full-time or internship opportunitiesExperience within the Columbus market a plus, but not requiredStrong work ethic, positive attitude with keen eye for attention to detailStrong interpersonal and communication skills; comfortable engaging with diverse audiencesHighly organized with strong attention to detailCreative thinker with an ability to stay organized with multiple projects with various deadlinesDemonstrated ability to lead a large group of staff and/or volunteersMust be a reliable, dependable, and positive team-playerStrong relationship-building skillsAble to work home matches and events

Numbers & Facts

LocationColumbus, OH
Job TypeFull-time

Skills

  • Brand Positioningunmatched
  • Business Administrationunmatched
  • Communication Skillsunmatched
  • Data Collectionunmatched
  • Event Managementunmatched
  • Field Marketingunmatched
  • Interpersonal Skillsunmatched
  • Leadershipunmatched
  • Logisticsunmatched
  • Marketingunmatched
  • Multitaskingunmatched
  • Operations Managementunmatched
  • Organizational Skillsunmatched
  • Soccerunmatched
  • Sports Managementunmatched
  • Team Lead/Managerunmatched

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