Overview The Coordinator III, Marketing supervises marketing staff and oversees the college's website, social media presence, and marketing campaigns to be visually compelling, engaging, and effective with target audiences. Acts as the primary liaison between customers, designers, and developers. Defines approaches and models to collect and document customer requirements. Provides training and support to end-users. Advises and guides customers to solutions while meeting system and process requirements. Works with project teams to facilitate design of components of the Content Management System.Essential Job Functions Supervises Marketing staff and daily operations for the Digital Marketing Intelligence Center as neededDevelops and implements integrated marketing strategyResearches and applies new trends to enhance the user experience and increase engagement on all communication platformsServes as project coordinator for major marketing events and initiativesActs as author and trainer for the Content Management System, SharePoint, and digital marketing and data analytics toolsAnalyzes data to make informed marketing decisions and creates dashboards highlighting key data, trends, and opportunitiesActs as liaison between content owners, customers, end users, designers, and developers to ensure all protocols are followed and customer needs are metConsults with customers to identify Web needs and advises on acceptable solutionsServes as project manager for campus-based Web initiatives, ensuring proper use of resourcesCreates and designs interfaces that ensure optimal usability for multiple audiences and are compliant with 508 and other regulationsCreates templates, navigation structures and other graphic elementsCoordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging systemPrepares illustrations for use in documents and the Web using various graphic design toolsArranges publications and page layouts according to aesthetic and branding standardsMay write, edit, and produce engaging, on-brand content tailored to all social media platformsPerforms other related duties as assignedKnowledge, Skills, and Abilities Experience in Web and marketing analytics tools (e.g., Google Analytics and Adwords)Experience with website usability, responsive design, email engagement, and social media strategyGraphic design skill setExcellent interpersonal skills and ability to work in a student-centered, team-oriented environmentStrong writing, editing, project management, and communication skillsAbility to work with deadlines and adapt to a changing environmentExperience with database-driven enterprise-level websites in environments such as ColdFusion, ASP, or ASP.NETPhysical Abilities The work is sedentary. The employee typically sits to perform the work, with some walking, standing, bending, or light carrying. No special physical demands are required.Work Schedule & Conditions PC workstation in a Microsoft Windows environment with standard office equipmentInternal and external contacts as needed to perform job functionsWork is performed in a climate-controlled office with minimal safety hazardsRequired Qualifications Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experiencePreferred Qualifications Experience in content management systems (e.g., Estrada, Vignette)Experience in portal design and implementationExperience in marketing or journalismExperience with digital photographyExperience with Adobe Photoshop and other Adobe software programsExperience in public relations, marketing, or communicationsSalary Hiring salary range is $48,152.00 - $55,375.00. The college provides a hiring salary range for all posted full-time non-faculty positions. The final offer is based on related experience and education. Information in the resume submitted will be used to determine an accurate starting salary.EEO Statement Lone Star College is an EEO Employer. All positions are subject to a criminal background check.#J-18808-Ljbffr