Commitment to MissionThis job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.Cultural BeliefsOne LSCStudent FocusedOwn ItFoster BelongingCultivate CommunityChoose LearningJob DescriptionPurpose and Scope:The Coordinator III, Marketing supervises marketing staff, in addition to overseeing the college's website, social media presence, and marketing campaigns are visually compelling, engaging, and effective with target audiences. Acts as primary liaison between customer, designers and developers. Defines approaches and models to collect and document customer requirements. Provide training and support to end-users. Advises and leads customer to solutions while meeting system and process requirements. Works with project teams to facilitate design of components of Content Management System.Essential Job Functions:Supervises Marketing staff and daily operations for the Digital Marketing Intelligence Center as neededDevelops and implements integrated marketing strategyResearches and applies new trends to enhance the user experience and increase engagement on all communication platforms.Serve as project coordinator for major marketing events and initiativesActs as author and trainer for the Content Management System, SharePoint, and digital marketing and data analytics toolsAnalyze data to make informed marketing decisions, and create dashboards that highlight key data, trends, and opportunitiesActs as liaison between content owners, customers, end users, designers and developers to ensure all protocols followed and customer's needs are metConsult with customers to identify Web needs and advises on acceptable solutionsServes as project manager for campus-based Web initiatives, ensuring proper use of resourcesCreates and designs interfaces that ensure optimal usability for multiple audiences and are compliant to 508 and other regulations, and audience specific.Creates templates, navigation structures and other graphic elementsCoordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging systemPrepares illustrations for use in documents and the Web by using various graphic design hardware and softwareArranges publications and page layouts according to aesthetic and branding standards, applies knowledge of layout and computer softwareMay write, edit, and produce engaging, on-brand content tailored to all social media platformsResponsible for other reasonable, related duties as assignedKnowledge, Skills, and Abilities:Experience in and knowledge of Web and marketing analytics tools, including but not limited to Google Analytics and AdwordsExperience with website usability, responsive (mobile), email engagement, and social media strategyPossess graphic design skill setExcellent interpersonal skills and ability to work in a student-centered, team-oriented environmentStrong writing, editing, project management, and communications skillsMust be able to work, perform with deadlinesAbility to adapt to a changing environmentAbility to work on a database-driven enterprise-level website developed in environments such as ColdFusion, ASP, or ASP.NETPhysical Abilities:The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking, standing, bending, carrying of light items, or driving an automobile. No special physical demands are required to perform the work.Work Schedule & Conditions:PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone and other general office equipmentInternal and external contacts as needed to carry out the functions of the positionWork is performed in a climate-controlled office with minimal exposure to safety hazardsRequired Qualifications:Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experiencePreferred Qualifications:Experience in content management systems (e.g. Estrada, Vignette)Experience in portal design and implementationExperience in marketing or journalismExperience with digital photographyExperience with Adobe PhotoshopExperience with Adobe software programsExperience in public relations, marketing, or communicationsSalaryHiring salary range is $48,152.00 - $55,375.00Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education.Lone Star College is an EEO Employer. All positions are subject to a criminal background check.Lone Star College participates in the E-Verify program, which provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.#J-18808-Ljbffr