Coordinator, Marketing

Overview:

The Marketing & Communications Coordinator supports the execution of the organization's marketing and communications strategy by coordinating projects, developing content, and managing day-to-day marketing activities. This role works closely with Mar/Comm leaders and cross-functional teams to ensure timely, consistent, and effective communications that support business development, recruitment, brand awareness, employee communications, and organizational initiatives. The ideal candidate is highly organized, detail-oriented, and enjoys balancing multiple priorities while helping bring marketing and communications initiatives to life. 

Responsibilities:

 

Marketing & Brand Support 

• Assist with the implementation of the annual marketing and communications plan.  

• Maintain brand consistency across all marketing materials and communication channels.  

• Support marketing campaigns that promote business development, recruitment, client engagement, and organizational initiatives.  

• Monitor campaign performance and compile reports to help evaluate results. 

 

Content & Communications 

• Coordinate and maintain the organization's content calendar, communications calendar, and editorial schedule.  

• Write, edit, and proofread marketing materials including blogs, newsletters, presentations, case studies, email campaigns, brochures, and social media content.  

• Assist with development and distribution of the company newsletter and internal communications.  

• Maintain website content, including blogs, landing pages, and routine content updates.  

 

Digital Marketing 

• Assist with SEO efforts, website analytics, and digital marketing initiatives.  

• Coordinate email marketing campaigns and marketing automation activities.  

 

Events & Marketing Coordination 

• Maintain the annual events calendar and assist with conference, webinar, and event planning.  

• Coordinate promotional materials, logistics, and communications for trade shows, advisory boards, and corporate events.  

• Support post-event follow-up and content development. 

 

Project Coordination 

• Coordinate multiple marketing projects while maintaining deadlines.  

• Work with internal stakeholders and external vendors to ensure projects are completed on time.  

• Organize project timelines, marketing assets, and campaign deliverables.  

 

Cross-Functional Support 

• Collaborate with leadership, sales, recruiting, operations, and clinical teams to support organizational priorities.  

• Serve as a marketing resource by assisting departments with communication and marketing requests.  

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.  

• 1-3 years of marketing and communications experience.  

• Healthcare or B2B marketing experience preferred.  

• Excellent writing, editing, and verbal communication skills.  

• Strong organizational and project coordination skills.  

• Ability to manage multiple priorities in a fast-paced environment.  

• Experience with Microsoft Office, Canva or Adobe Creative Suite, WordPress (or similar CMS), and email marketing platforms.  

• Familiarity with SEO, Google Analytics, CRM systems, and social media management tools preferred.  

• Experience with intranet platform administration. 

Preferred Competencies 

• Strong attention to detail and organizational skills.  

• Excellent written and interpersonal communication.  

• Collaborative, proactive, and adaptable.  

• Ability to work independently while supporting cross-functional teams.  

• Creative problem-solving skills and a customer-service mindset. 

Success in This Role 

• Support execution of the organization's marketing and communications priorities. 

• Maintain the website, blog, newsletter, content calendar, communications calendar, and events calendar. 

• Produce high-quality content that supports business development, recruitment, brand awareness, employee communications, and social media. 

• Help improve marketing workflows and project coordination. 

This candidate is a strong marketing and communications generalist and project coordinator rather than the owner of strategy. 

IND123