Best Practices, Brand Marketing (Branding), Broadcasting, Campaigns, Communication Skills, Customer Support/Service, Detail Oriented, Direct Marketing, Editing, Equipment Maintenance/Repair, Facebook, Graphics, Internet Programming, Internet TV, Internet Video, Interpersonal Skills, Leadership, Market Research, Marketing, Marketing Communications, Marketing Plan, Multiplatform/Cross-Platform, Online Marketing, Online Training, Organizational Skills, People Management, Photojournalism, Physical Demands, Presentation/Verbal Skills, Production Control, Project Development, Project/Program Coordination, Project/Program Management, Social Media, Social Media Marketing, Software Configuration Management, Staff Training, Targeted Advertising, Television Broadcasting, Time Management, Training/Teaching, Video Editing, Web Casting, Writing Skills, YouTube
PRIMARY PURPOSE:
The Marketing Coordinator is responsible for promoting the district, using multiple communication platforms and produce events that benefit district initiatives. This position is responsible for executing and supporting marketing initiatives across all marketing platforms including, but not limited to, targeted advertising, social media, digital, printed and offline efforts, events and productions. Will develop and distribute digital advertisements, promotional materials, social media content and other content that captures all aspects of the school district.
QUALIFICATIONS:
Education/Certification:
Bachelor's Degree, required
Knowledge and Skills:
Strong political acumen and highly skilled relationship builder, required
Exceptional verbal and written communication skills, required
Knowledge of K-12 setting, preferred
Experience:
Three (3) years in education, marketing, communications, business, or similar role, required
Days: 226
Daily Rate pay range:
Minimum daily: $334.28
Maximum daiy: $466.40
Note: Starting pay for a new hire in a pay range plan will be determined individually based on each person''s job-related experience and salaries paid to peer employees in the same position with similar experience.
MAJOR RESPONSIBILITIES AND DUTIES/ESSENTIAL FUNCTIONS:
- Excellent interpersonal and communication skills with attention to detail.
- Demonstrates experience with direct marketing, marketing research, project management.
- Ability to lead developing digital campaigns that engage, inform and motivate.
- Lead the design, implementation and management of the district's website, ensuring a consistency of design and branding.
- To train staff on the use of campus or departmental web pages.
- Oversee development of All MITV field and studio productions, such as talk shows, stories, Superintendent's Message, etc.
- Oversee videotaping and editing of school related events, Promos, Student/Staff/District Recognition Promos, etc.
- Oversee live streaming, YouTube, and Facebook Live with single & multi-camera productions.
- Perform responsibilities of Producer, Director, and Photojournalist for district instructional television/internet programming and video presentations for broadcast, training or classroom use.
- Monitor and maintain working condition and servicing of MITV vehicles.
- Research, maintain and propose equipment needs for MITV the District, including School Board equipment.
- Produce, direct and edit broadcast-quality programming, PSA's, and video/audio commercials for use by local broadcast stations, phone systems, stadium scoreboard system, and webcast systems using non-linear editing software configurations.
- Oversee television production output at McAllen Veterans Memorial Stadium to include live television video feed, live output audio feed, live feed to scoreboard LED screen, development of video playlist, sponsorship graphics on scoreboard panels, and coordination of live video signal with live in-house multi-cameras to produce "stadium experience" show.
- Ability to lead digital campaigns, planning, online marketing and social media best practices plus knowledge of sound branding and marketing principles.
- Ability to lead planning, coordinating, and implementing production at special events and district promotions.
- Supervise all staff by monitoring day-to-day operations, work assignments, project development, etc.
- Supervise interns.
- Follows McAllen ISD customer service standards.
- Performs other duties as assigned by immediate supervisor (primary evaluator).
SUPERVISORY RESPONSIBILITIES:
Video editors, interns
EQUIPMENT USED:
Still camera, computer, printer, copier, adding machine, multimedia equipment
WORKING CONDITIONS:
Mental Demands:
Ability to communicate effectively (verbal and written); maintain emotional control under stress; interpret policy, procedures and data; coordinate varied projects/programs; meet deadlines; ability to perform management assignments during non-scheduled working hours
Physical Demands/Environmental Factors:
Prolonged standing or sitting; repetitive hand movements, prolonged use of computer; prolonged and irregular hours; frequent district-wide travel and occasional out-of-district travel