Copywriter

Job Title: Copywriter
Job Location - Remote
Duration - 04 Months

Description

ABOUT THE TEAM

Superette is the Client's award-winning in-house creative studio—a multi-disciplinary collective built to inspire, lead, and deliver culture-shaping work across every channel and touchpoint. Made up of creative directors, art directors, copywriters, editorial writers, growth creatives, and designers, we exist to infuse creativity into every corner of the business and elevate it as a true driver of growth. Our mission is to build a brand people actually care about—one that shows up meaningfully, solves problems, earns its place in culture, and creates work that hits hard and sticks. Our studio is stacked with some of the best talent in the game, and our ambition is simple: raise the bar with every brief. In 2024, we were named the #2 in-house studio by The One Show and The Drum, and celebrated by Cannes Lions, Fast Company, and more.

ABOUT THE ROLE

We’re looking for a Brand Copywriter to support the Client's Ads and Co-Marketing business across Superette, the Creative Studio at the Client. This role is focused on developing high-volume, customer-facing creative for partner campaigns — including scripts, MOFU/LOFU ads, paid social, CRM, and platform-native content across channels. The ideal candidate is comfortable balancing strong creative instincts with highly executional workstreams — turning strategy and partner objectives into clear, compelling copy that drives action while maintaining the Client's distinct tone and creative standards.

You should be energized by making great work at scale, whether that’s adapting messaging into dozens of paid placements, writing punchy performance copy, or scripting short-form video and creator-led content that feels platform-native and on-brand. You’ll partner closely with Brand, Marketing, Growth, Production, and Design teams to create work that is strategically sharp, emotionally resonant, and unmistakably the Client's. A strong understanding of how to flex into partner and co-marketing voices without losing the Client's clarity, warmth, and distinctiveness is essential. Scriptwriting experience is also critical, especially across social, paid media, and short-form video storytelling.

While this role is primarily execution-focused, you’ll also contribute to campaign thinking and creative development — helping shape ideas that connect merchant partners, customer needs, and the Client's brand in fresh, compelling ways. You’ll report into the Brand Voice Lead, with a strong dotted line into the Creative Director, Ads and Co-Marketing, helping shape how the Client balances brand craft with performance rigor across every customer touchpoint.

RESPONSIBILITIES

• Develop customer-facing copy for Ads and Co-Marketing campaigns across paid social, CRM, push, email, in-app, video, and emerging platforms.
• Write scalable MOFU/LOFU creative that balances brand storytelling with conversion-driving performance marketing.
• Script short-form video, creator-led content, paid social spots, and platform-native storytelling across TikTok, Meta, YouTube Shorts, and beyond.
• Translate partner objectives, campaign strategies, and consumer insights into clear, compelling creative across formats, audiences, and placements.
• Adapt campaign concepts into multiple executions and testing variations while maintaining creative consistency, speed, and quality.
• Flex seamlessly between partner brand voices and the Client's tone, ensuring all work feels cohesive, distinct, and on-brand.
• Create emotionally resonant, culturally relevant work that connects partner offerings to real customer needs and everyday moments.
• Collaborate closely with Brand, Design, Growth, Marketing, Production, and external partners to bring integrated campaigns to life.
• Use performance insights, testing learnings, and platform trends to optimize messaging and improve creative effectiveness.
• Contribute to campaign narratives, messaging systems, naming, and conceptual development when needed.
• Explore new storytelling formats, AI-powered workflows, and creative tools that improve speed, scalability, and creative quality.
• Stay current on platform behavior, internet culture, creator trends, and evolving best practices across advertising and social content.

QUALIFICATIONS

• 4 years of professional copywriting experience across brand, advertising, and growth marketing.
• Strong portfolio showcasing performance-driven creative across paid social, CRM, lifecycle, digital campaigns, co-marketing, and brand storytelling.
• Proven experience writing MOFU/LOFU creative and conversion-focused campaigns across multiple channels, audiences, and placements.
• Strong scriptwriting skills for short-form video, creator-led content, social-first campaigns, and platform-native storytelling.
• Ability to produce high volumes of customer-facing copy quickly without sacrificing craft, clarity, or brand consistency.
• Strong understanding of performance marketing principles, testing frameworks, and how to optimize messaging for engagement and conversion.
• Experience balancing partner brand voices with a strong core brand identity in co-marketing or collaborative campaigns.
• Ability to translate consumer insights, business objectives, and campaign strategies into simple, compelling creative.
• Strong conceptual instincts with the ability to contribute to campaign narratives, messaging systems, and creative development when needed.
• Deep familiarity with social platforms, internet culture, creator trends, and evolving digital storytelling behaviors.
• Strong collaboration skills and experience partnering cross-functionally with designers, marketers, strategists, producers, and external partners.
• Comfortable working in fast-paced, highly iterative environments with shifting priorities and tight timelines.
• Background in technology, media, entertainment, or digital advertising is a plus.
• AI fluency — experience integrating AI tools into creative development and workflow processes.