Copywriter, Amazon Leo

Amazon

Bellevue, WA

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JOB DETAILS

SKILLS

2G (2nd Generation) Wireless, Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Amazon Web Services (AWS), Animation, Artificial Intelligence (AI), Business-to-Business (B2B), Campaigns, Communication Skills, Content Development, Copy Writing, Creative Brief, Cross-Functional, Digital Video, Email Campaign, Government, Hospital, Industrial Design, Industry Standards, Leadership, Marketing, Onboarding, Product Management, Product Marketing, Product/Service Launch, Public/Media/Press/Analyst Relations, Regulations, Scripting (Scripting Languages), Software Design, Storytelling, Style Guide, Technical Leadership, United States Citizen, eCommerce

LOCATION

Bellevue, WA

POSTED

5 days ago

Description Amazon Leo is Amazon's low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity. The Copywriter brings fresh creative approaches and tactical solutions to the campaign workflow-from concept and messaging to final copy delivery. As the voice of Leo, you'll craft consistent, compelling narratives that guide customers, business partners, and government stakeholders through every touchpoint of their journey with Leo-whether that's a social post, product page, email campaign, event experience, or video script. With a growing knowledge of the Amazon portfolio and Leo's unique positioning, you'll have a strong point of view on creative execution and collaborate closely across the team to deliver bar-raising brand experiences. You'll contribute to copy development on campaigns of varying complexity-sometimes supporting senior creatives on larger initiatives, other times driving the copywriting for small- to mid-sized executions with guidance from creative leadership. You'll also leverage generative AI tools to enhance creative workflows, using them to develop internal briefs, explore conceptual directions, and accelerate ideation processes. Key job responsibilities **Voice of Leo Across the Customer Journey** - Execute Leo's brand voice and tone across all customer touchpoints-from first awareness through consideration, purchase, onboarding, and advocacy - Ensure messaging consistency across the full spectrum of media: digital (web, social, display, email), video, experiential (events, activations), print, PR, and internal communications - Adapt Leo's voice appropriately for consumer (B2C), business (B2B), and government (B2G) audiences while maintaining brand consistency - Develop and maintain messaging frameworks and voice guidelines that scale across teams and channels **Creative Development** - Accountable for end-to-end copy development, from pitch to launch, on Leo's small- to mid-sized campaigns across B2C, B2B (AWS), and B2G audiences - Articulate creative concepts and rationale internally and externally through growing communication skills and shared pitch presentations - Address the strategy and client needs, as defined in the creative brief, through creative ideation and campaign development - Consider Amazon Leo's brand tone and voice in creative ideation and execution across diverse audience segments and customer journey stages **Copy Excellence Across All Media and Touchpoints** - Produce original copy with great attention to narrative consistency, voice, and tone for all campaign deliverables across digital, video, experiential, print, and social channels - Write compelling copy for the full customer journey: awareness campaigns, product detail pages, email nurture sequences, video scripts, event experiences, PR communications, and internal initiatives - Ensure copy accuracy on all deliverables via ownership of campaign messaging style guides - Translate complex technical concepts into compelling narratives that resonate at every stage of the customer journey **Collaboration & Growth** - Collaborate with Design Technologists, Solutions Managers, Art Directors, and Creative Directors to vet tactical copy/creative across Amazon - Partner with Product Marketing Management (PMM), Industrial Design, and cross-functional teams to ensure voice consistency across all customer touchpoints Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. A day in the life Your morning starts reviewing copy for Amazon Leo's latest service launch-refining messaging across the customer journey from awareness to consideration to conversion. You join a creative sync with Art Directors to concept a B2B campaign for enterprise partners, then shift gears to write video scripts for an upcoming AWS re:Invent keynote. After lunch, you're workshopping headlines with Creative Directors, ensuring Leo's voice remains consistent whether we're speaking to consumers, enterprises, or agencies. You close the day reviewing A+ content and providing feedback to internal and external parters, always asking: does this sound like Leo? Basic Qualifications - Bachelor's degree, or 3+ years of content creation or similar experience - Portfolio demonstrating strong conceptual thinking and executional craft across multiple mediums (digital, print, video, experiential, social) Preferred Qualifications - Experience with scripted and unscripted storytelling, live-action as well as animation workflows - Demonstrated ability to translate complex technical concepts into compelling narratives across the customer journey - Experience developing brand voice guidelines and messaging frameworks - Experience executing brand voice across multiple audiences (B2C, B2B and B2G) and industry verticals - Working knowledge of industry-standard creative tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or similar design software - Experience writing for brand/product launches, event- and experiential-based marketing Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, BELLEVUE - 120,500.00 - 163,000.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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