Copywriter, Amazon Leo

Amazon Leo is Amazon's low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity.

The Copywriter brings fresh creative approaches and tactical solutions to the campaign workflow-from concept and messaging to final copy delivery. As the voice of Leo, youll craft consistent, compelling narratives that guide customers, business partners, and government stakeholders through every touchpoint of their journey with Leo-whether thats a social post, product page, email campaign, event experience, or video script.

With a growing knowledge of the Amazon portfolio and Leos unique positioning, youll have a strong point of view on creative execution and collaborate closely across the team to deliver bar-raising brand experiences. Youll contribute to copy development on campaigns of varying complexity-sometimes supporting senior creatives on larger initiatives, other times driving the copywriting for small- to mid-sized executions with guidance from creative leadership. Youll also leverage generative AI tools to enhance creative workflows, using them to develop internal briefs, explore conceptual directions, and accelerate ideation processes.

Job Responsibilities

Voice of Leo Across the Customer Journey

• Execute Leos brand voice and tone across all customer touchpoints-from first awareness through consideration, purchase, onboarding, and advocacy
• Ensure messaging consistency across the full spectrum of media: digital (web, social, display, email), video, experiential (events, activations), print, PR, and internal communications
• Adapt Leos voice appropriately for consumer (B2C), business (B2B), and government (B2G) audiences while maintaining brand consistency
• Develop and maintain messaging frameworks and voice guidelines that scale across teams and channels

Creative Development

• Accountable for end-to-end copy development, from pitch to launch, on Leos small- to mid-sized campaigns across B2C, B2B (AWS), and B2G audiences
• Articulate creative concepts and rationale internally and externally through growing communication skills and shared pitch presentations
• Address the strategy and client needs, as defined in the creative brief, through creative ideation and campaign development
• Consider Amazon Leos brand tone and voice in creative ideation and execution across diverse audience segments and customer journey stages

Copy Excellence Across All Media and Touchpoints

• Produce original copy with great attention to narrative consistency, voice, and tone for all campaign deliverables across digital, video, experiential, print, and social channels
• Write compelling copy for the full customer journey: awareness campaigns, product detail pages, email nurture sequences, video scripts, event experiences, PR communications, and internal initiatives
• Ensure copy accuracy on all deliverables via ownership of campaign messaging style guides
• Translate complex technical concepts into compelling narratives that resonate at every stage of the customer journey

Collaboration & Growth

• Collaborate with Design Technologists, Solutions Managers, Art Directors, and Creative Directors to vet tactical copy/creative across Amazon
• Partner with Product Marketing Management (PMM), Industrial Design, and cross-functional teams to ensure voice consistency across all customer touchpoints

Export Control Requirement

Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

A Day in the Life

Your morning starts reviewing copy for Amazon Leos latest service launch-refining messaging across the customer journey from awareness to consideration to conversion. You join a creative sync with Art Directors to concept a B2B campaign for enterprise partners, then shift gears to write video scripts for an upcoming AWS re:Invent keynote. After lunch, youre workshopping headlines with Creative Directors, ensuring Leos voice remains consistent whether were speaking to consumers, enterprises, or agencies. You close the day reviewing A+ content and providing feedback to internal and external partners, always asking: does this sound like Leo?