Copywriter, Federal Government Advertising & Social Media We are currently seeking a skilled Copywriter with Federal Government experience and 5+ years’ professional copywriting experience to create high-impact content for digital advertising campaigns, social media platforms, public awareness initiatives, and integrated communications programs.
The ideal candidate combines creative excellence with a deep understanding of federal communications, public affairs, and audience engagement strategies. You will support federal clients by developing persuasive advertising copy and engaging organic social media content that advances mission-driven objectives and reaches diverse audiences. To be considered, you must be a U.S. citizen, able to pass a background check for security clearance, and available to work on-site in Washington, DC.
Job Duties / Responsibilities:
Develop creative and persuasive copy for digital advertising campaigns across paid social, display, search, video, and programmatic channels.
Write campaign messaging that drives awareness, engagement, recruitment, education, and behavioral change.
Create compelling headlines, calls-to-action, ad copy variations, and campaign concepts.
Create engaging organic content for platforms including LinkedIn, Facebook, Instagram, X, and YouTube.
Develop social media content calendars and campaign messaging strategies.
Adapt content and tone for specific audiences and platforms while maintaining brand consistency.
Write captions, social posts, and video scripts.
Translate complex policy, programmatic, and technical information into clear, audience-friendly messaging.
Develop content that aligns with agency goals, brand guidelines, and communication strategies.
Support awareness, outreach, recruitment, public education, and stakeholder engagement campaigns.
Research target audiences and tailor messaging to maximize impact.
Ensure all content follows Federal Plain Language Guidelines and agency communication standards.
Support accessibility and Section 508 best practices where applicable.
Skills & Requirements:
Bachelor's degree in Communications, Journalism, Marketing, English, Public Relations, or a related field.
5+ years of professional copywriting experience.
Proven experience supporting Federal Government agencies or government contracting environments.
Strong portfolio demonstrating:
Digital advertising campaigns
Social media content
Public awareness communications
Website and marketing content
Exceptional writing, editing, and proofreading skills.
Experience translating complex information into clear, actionable messaging.
Knowledge of federal communications, public affairs, and outreach efforts is preferred.
Familiarity with social media analytics and performance optimization an asset.
Experience with content management systems and social media management tools a plus.
Understanding of SEO and digital marketing best practices preferred.
Public Trust clearance or ability to obtain one is preferred.
Numbers & Facts
Location
WashingtonDC, DC
Job Type
Full-time
Skills
Advertisingunmatched
Background Investigationunmatched
Best Practicesunmatched
Campaignsunmatched
Caption Writingunmatched
Content Developmentunmatched
Content Management Systems (CMS)unmatched
Copy Writingunmatched
Customer Support/Serviceunmatched
Dental Insuranceunmatched
Disability Insuranceunmatched
Editingunmatched
English Languageunmatched
Facebookunmatched
Federal Governmentunmatched
Government Contractsunmatched
Headline Writingunmatched
Health Insuranceunmatched
Journalismunmatched
Life Insuranceunmatched
LinkedInunmatched
Marketingunmatched
Media Campaignsunmatched
Online Marketingunmatched
Performance Tuning/Optimizationunmatched
Persuasion Skillsunmatched
Proofreadingunmatched
Public Affairsunmatched
Public/Media/Press/Analyst Relationsunmatched
Scripting (Scripting Languages)unmatched
Search Engine Optimization (SEO)unmatched
Section 508unmatched
Security Clearanceunmatched
Social Mediaunmatched
United States Citizenunmatched
Vision Planunmatched
YouTubeunmatched
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