WHO IS GTB GTB is a VML company, a global precision-marketing agency creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the worlds most iconic brands, GTB is part of WPPs industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.
THE OPPORTUNITY Copywriter Required
Experience A bachelors degree in English or writing emphasis preferred. Portfolio showcasing conceptual skills. One-plus years of experience in an agency setting, solid creative writing skills, and a digital landscape expertise. Proficiency with Microsoft and Adobe Creative Suites. Demonstrated business acumen, ability to be a team player, establish an information hierarchy, work independently under guidance from Creative Director, and other senior team members.
CORE SKILLS A conceptual copywriter for the Retail Team must possess an essential set of core skills that distinguish themselves for the unique needs of Automotive Retail copywriting. An overview follows:
• Ideator: Most certainly a skilled iterator is needed. One that can work quickly and efficiently under the duress of deadlines. One that can also pivot ideation on request under extreme time-constraints before and after regular business hours. • Persistence: Staying power is required. The ability to keep digging in the well for ideas and solutions to any ever-changing directions. The Retail Writer must have the fortitude to remain committed to the project for the long haul, to endure not only unexpected direction changes but multiple expected tweaks and revisions from the multiple layers of internal agency and client reviews. • Adaptability: Being skilled in adapting to the situation at hand is needed almost as much as work that can be shared with clients. For automotive retail copywriting is not just about the big idea. Its also about the ability to create desire through the description and portrayal of features and benefits. And its most certainly often about creating a sense of urgency and a call to action. • Multi-Tasker: Indeed, these multiple writing skills are held to a premium because they are relied upon and leveraged day-in and day-out. For the Retail Copywriter must also be skilled in multi-tasking several assignments at once and often with pressing and overlapping deadlines each with their own unique requirements. • Deadline Management: Deadline management skills are as much needed day-to-day as the ability to deliver useful ideas. Clearly, the Retail Copywriter must skillfully assimilate as much information through briefs and requests. Drilling down to key points and key facts for big idea nuggets is a skill every Retail Automotive Copywriter must possess. • Focus & Clarity of Purpose: Knowing what information you need is just as important a skill as knowing what information you dont need. Clarity of purpose and intent breeds efficiency...most useful in the Retail Creative Team where creativity is on demand and always under duress of deadlines. • Articulate & Succinct: Sharing ideas is an everyday part of the job. The ability to succinctly articulate the how-what-why of an idea is a skill and quality that every Retail Copywriter should possess. Whether conveying ideas to your Art Director, Manager, Agency Colleagues, or even Clients, the Retail Writers ability to sell the work is just as important as the ability of the actual idea itself to sell the consumer.
RETAIL COPYWRITER SKILLSETS Quick-to-Concept & Script Ideator Perform under Deadline Organized Buttoned-Up Information Assimilator Multi-Tasker Articulate & Succinct Concepting to budget Persistence & Staying Power Adaptability Purpose & Focus Work-Smart Articulate & Succinct Cut through Clutter Brand product and legal guideline compliance
BASE SALARY RANGE The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click WPP Benefits for more details.
COMPANY CULTURE We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
EQUAL OPPORTUNITY EMPLOYER WPP GTB is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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