POSITION SUMMARY:
We're looking for a Copywriter to develop impactful creative concepts that drive growth across the Business Marketing portfolio. This role will partner with marketers, producers and researchers to develop creative, ensuring a consistent visual language and identity through all touch points. This leader will be highly strategic with a proven track record in developing performance focused creative concepts.
You will guide teams, agencies and/or production partners in a fast-paced, iterative, unstructured environment and be willing to roll up their sleeves to do the work when necessary.
RESPONSIBILITIES:
- Partner with creative agencies as well as roll up sleeves to develop original breakthrough ideas for a variety of marketing touch-points
- Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media
- Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
- Leverages historical campaign performance and trends to inform future creative decisions
- Works with AI and GenAI tools for creative ideation and production
- Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output
- Sets the creative inputs across creative testing plans to optimize creative
- Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work
- Inspire, enable and energize an industry-leading creative team, and cultivate a creative work environment
QUALIFICATIONS:
- 6-10+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation
- Experience with AI and generative AI tools used for creative ideation and production
- Portfolio that showcases concept-driven campaigns that drive results
- Experience working with data & insights
- Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels
- Demonstrated experience collaborating effectively with external agencies and cross-functional teams
- Experience problem-solving and thinking strategically for advertising campaigns
- Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
- Proficient in Figma, GenAI tools and Adobe Creative Suite including Firefly
- Experience developing direct response creative
- Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience
PREFERRED QUALIFICATIONS- Experience with After Effects, Premiere and Media Encoder
BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.
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