Overall Purpose: The Senior Copywriter will be charged with developing results-oriented, benefit-driven advertising that promotes and differentiates our premium brand. Roles and Responsibilities: 1) Requires a self-motivated writer who possesses an infectious work ethic. 2) Must be proactive and continually check in with the Associate Creative Director or Creative Director, the account team and project managers to see that every expectation is being met and exceeded. 3) Passion for and knowledge of popular culture are essential.