About Standard Process
For more than 95 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.
Job Summary
The Copywriter partners with cross-functional teams to concept, write, and execute compelling messaging across print, digital, and social media channels. This role develops both long-form and short-form content tailored to channel, audience, and objective, while ensuring a consistent brand voice. The Copywriter applies modern tools, including AI-assisted workflows, to improve content quality, efficiency, and scalability. A strong understanding of content strategy, audience engagement, and regulated marketing environments is essential
Responsibilities
Hours: 8:00am-4:30pm Monday-Friday
Location: Palmyra, WI (Hybrid)
Essential Functions
Content Development & Project Execution
- Manage multiple writing projects from concept through final delivery
- Brainstorm, develop, and present messaging solutions aligned to brand strategy
- Write and refine long-form content (e.g., web pages, educational materials, campaigns) and short-form content (e.g., headlines, ads, social posts, email copy)
- Develop concise, engaging copy for social media, digital advertising, email, websites, marketing campaigns, product launches, and other brand communications.
- Develop copy across formats including print collateral, digital experiences, campaigns, and product launches
- Collaborate closely with marketing, brand, design, and external partners
- Communicate project status, timelines, and feedback clearly
- Maintain accurate records of drafts, revisions, approvals, and project documentation
- Balance multiple projects while meeting deadlines and maintaining high content standards
- Develop creative concepts, campaign themes, headlines, taglines, calls to action, and supporting copy that bring marketing strategies to life.
- Adapt the Standard Process brand voice for different audiences, channels, and campaign objectives while maintaining a recognizable and consistent identity.
- Distill complex information into clear, compelling, and memorable short-form messaging.
- Present multiple creative approaches and explain how each concept supports the audience, brand, and business objective.
Multi-Channel Content Development
- Develop content for print, digital, and social channels, ensuring alignment to channel best practices
- Adapt messaging across formats and channels to meet audience needs and communication goals
- Write content ranging from high-impact, concise messaging to more detailed, educational or narrative-driven copy
- Support marketing objectives through clear, engaging, and strategically aligned content
Campaign & Brand Messaging
- Contribute to integrated marketing campaigns across multiple channels
- Partner with designers to align copy and visuals for cohesive communication
- Develop headlines, taglines, and campaign concepts that drive engagement and response
- Translate complex, technical, or scientific information into clear, compelling messaging
- Ensure messaging consistency across all customer touchpoints
- Tell the brand story in a way that builds awareness, trust, and loyalty
Content Strategy, Research & Compliance
- Conduct research and interviews to ensure content accuracy and credibility
- Interpret project objectives and creative briefs to deliver effective messaging
- Apply and uphold brand voice, tone, and internal style guidelines
- Proofread and edit content to ensure clarity, consistency, grammar, and factual accuracy
- Monitor performance metrics such as engagement, traffic, and conversion
- Ensure all content complies withregulatory, legal, and industry requirements
- Create content aligned with established style standards (e.g., AP style or internal guidelines)
AI, Tools & Emerging Technology
- Leverage AI-powered tools to improve ideation, drafting, editing, and optimization
- Apply AI responsibly while maintaining brand integrity, accuracy, and compliance
- Continuously explore emerging content tools, trends, and technologies
- Recommend process improvements that increase content efficiency and effectiveness
Brand Stewardship
- Ensure consistent application of brand voice and messaging across all deliverables
- Adhere to corporate values and brand guidelines
- Identify opportunities to strengthen and evolve the brand voice system
Qualifications:
Education:
- Bachelor’s degree in English, Journalism, Communications or related field preferred
- Combination of education and experience considered
Certifications/Licenses:
Experience:
- 3–6+ years of copywriting experience in marketing, advertising, or related field
- Demonstrated experience in print, digital, and social media content development
- Experience with campaign development, product marketing, and brand storytelling
- Experience in regulated or compliance-driven environments preferred
- Proven ownership of projects from concept through completion
Specialized Knowledge and Skills:
- Excellent writing, editing, and proofreading skills with strong attention to detail
- Ability to write in multiple tones and styles for a variety of audiences
- Strong understanding of marketing, advertising, and content strategy principles
- Knowledge of SEO and digital content best practices
- Strong ability to simplify complex or technical concepts for diverse audiences
- Ability to clearly articulate messaging rationale to both creative and non-creative stakeholders
- Proven ability to collaborate effectively within cross-functional teams
- Strong organizational and time management skills in a fast-paced environment
- Experience using or experimenting with AI-assisted writing tools
- Demonstrated ability to accept and apply constructive feedback professionally
Necessary Competencies:
- Adaptable/Flexibility
- Analytical/Detail-Oriented
- Communication
- Creativity/Innovation
- Critical Thinking
- Initiative
- Problem Solving
- Process Management
- Reliable/Punctual
- Self-Development
- Teamwork/Team Building
- Time Management
Work Environment and Physical Demands
This job operates in a professional office environment and routinely uses standard office equipment such as computers, keyboards, and phones. This is a sedentary role; however, this role may also have to do some light lifting of supplies and materials from time to time.
Benefits Package
We offer a comprehensive and competitive benefit package, which includes:
- Competitive salary and annual incentive program
- Comprehensive health care and flexible benefit plan, including pet insurance
- Company-matched 401(k) plan
- Profit sharing plan
- On-site childcare with highly accredited curriculum (Palmyra, WI)
- Platinum WELCOA award-winning wellness program, including:
- On-site 24x7 fitness center (Palmyra, WI)
- Whole food court (Palmyra, WI)
- On-site chiropractic care
- On-site massage therapist
- Personal trainer
- Daily fitness classes
- On-site life coach
- $450 monthly Standard Process supplement allowance
- Paid vacation and holiday time
- Educational assistance
- Company hosted outings and events
- Strong community involvement
Apply today and become part of the Standard Process family!
This role is not eligible for employment visa sponsorship. Candidates must be authorized to work in the United States without the need for employer sponsorship, now or in the future.
Standard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment. Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.