Corporate Communications & Marketing Specialist II

GENERAL PURPOSE SUMMARY

Leads and executes integrated marketing, corporate communications, advertising and public relations initiatives in direct coordination with business development strategies and bank-wide objectives. Plays a key role in the development and implementation of the bank's strategic marketing and communications plan. Serves as a senior-level project manager and lead writer, providing strategic messaging guidance, ensuring brand alignment across platforms and driving measurable results. Advises internal stakeholders on communications strategy by performing the following essential duties and responsibilities:

ESSENTIAL DUTIES AND RESPONSIBILITIES

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Facilitates marketing project development; initiates, creates, oversees and implements marketing and communication strategies and tactics to promote bank services, utilizing relevant media while maintaining internal knowledge and growth awareness of the bank's unique brand identity. Tailor communications to align with the bank's brand and support initiatives.
• Writes, edits and reviews a variety of corporate communications for internal and external audiences including oral/visual presentations, articles and editorials, brochures, fliers, direct mail inserts, calendars, annual reports, responses to proposals, and print, radio, and television advertisements.
• Contributes to the development and implementation of the bank's social media program, helps to ensure compliance with Social Media policy and department process; key contributor to the creation, coordination and implementation and monitoring of the bank's social media activities. Leads collaboration in developing corporate messages and content, and performs daily updates to the bank's internal and public website (per established bank policy).
• Plans and coordinates a variety of marketing events and activities including trade shows, conferences, seminars, open houses and other public relations events; develops and implements pre- and post-event promotions and messages; schedules and reserves event sites, necessary refreshments, equipment, prop and supply delivery; and coordinates bank employee attendance and booth staffing.
• Communicates with and gathers information from a variety of departments and levels of management throughout the bank, serving as a liaison for marketing and communication project completion bank wide. Facilitates cross-functional team efforts for various departments, and assists supervisors in project budget development and tracking.
• Responds to internal and external customer requests for information, and maintains awareness of subject matter experts within the greater work area and the bank for effective referral.
• Participates on various assigned bank committees as the Marketing Section representative and apprises Marketing and Communications Manager on committee activity.
• Maintains awareness of advertising, public relations and banking industry regulatory issues and changes in bank technology.
• Performs other work-related duties as assigned by branch manager.

COMPLIANCE EXPECTATIONS

• Stay up to date on relevant laws and regulations and complete all compliance training on time.
• Knowledgeable of and comply with bank policies, procedures, laws and regulations that apply to you and your job.
• Maintain customer confidence and protect the bank's operations by identifying and protecting confidential information.

SUPERVISORY RESPONSIBILITIES

May supervise assigned delegates. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, recommending new hires, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.