Creative Content Producer, Photography and Visual Media

Position: Creative Content Producer, Photography and Visual Media (Full-Time) 

Department: Brand and Marketing 

Reports To: Marketing Director 

WHO WE ARE 

Pensole Lewis College of Business & Design (PLC Detroit) is the nation's only design-focused HBCU, the Creative Northstar rebranding education and illuminating pathways into the global design industry. Our legacy began in 1928 when Dr. Violet T. Lewis founded Lewis College of Business, Michigan's only Historically Black College and University. That history is the foundation of everything we build today. 

Known as the HBCU on the River, we are rooted in Detroit and connected to the world's most influential brands in footwear, apparel, and product creation. We are the pipeline for career-focused learning and professional development, serving all students of the game. To be a student of the game is to prepare and empower yourself to enter the industry and make it better for the next generation. 

At PLC Detroit, we offer a new path to do just that, to break into the world of product creation and change the scope of what it looks like to navigate educational and career pathways. We believe in carrying vision together, putting trust in our partners and creative community to drive change and provide access to the tools and opportunities needed to succeed in the future we are designing. 

Make the choice to bear the torch and lead the way forward. 

ABOUT THE ROLE 

The Creative Content Producer (Photography & Videography) is responsible for all photography capture and visual media production for PLC Detroit, covering campus events, program launches, partner activations, student and faculty spotlights, and campaign shoots. This role manages the institution's photo library and delivers assets to the design and social teams to power all marketing channels. The Creative Content Producer works closely with the Director of Marketing to ensure every image reflects PLC Detroit's brand, quality standard, and institutional story. 

KEY RESPONSIBILITIES 

• Photography Planning & Execution: Plan and execute all photography for PLC Detroit marketing, events, campaigns, program launches, student spotlights, faculty portraits, and partner activations.
• Asset Delivery: Deliver edited, production-ready photography to the design team and Social Media Manager on schedule
• Photo Library Management: Maintain a comprehensive, organized photo library and digital asset archive. 
• Shoot Briefing & Direction: Collaborate with the Director of Creative and CMO to brief shoots and align on visual direction. 
• Behind-the-Scenes Content: Capture behind-the-scenes content at institutional events and activations for social media use. 
• Shoot Logistics: Coordinate photography logistics including equipment, talent direction, and location preparation. 
• Brand Standards: Ensure all photography reflects PLC Detroit's brand standards and visual identity. 
• Partner & Co-Brand Shoots: Support partner and co-brand shoots in alignment with partner brand guidelines. 
• Consent Documentation: Obtain and maintain photography consent documentation for all individuals featured in institutional materials.
• Industry Awareness: Stay current on photography trends, equipment, and editing techniques relevant to brand and editorial content. 

TECHNICAL REQUIREMENTS AND HARDSKILLS 

1. Camera & On-Set Photography Equipment 

• Camera Systems: Professional proficiency with DSLR/mirrorless camera bodies and lens systems for event, portrait, and campaign photography.
• Lighting Equipment: Technical command of studio and on-location lighting setups (strobes, continuous lighting, modifiers) for consistent, brand-quality imagery. 

2. Post-Production & Software Suites 

• Photo Editing & Retouching: Expert proficiency in Adobe Lightroom and Photoshop for photo editing, color correction, and retouching. 
• Workflow Efficiency: Ability to batch-process and deliver high volumes of edited photography on tight timelines. 

3. Digital Asset Management & Workflow Tools 

• Photo Library Organization: Knowledge of proper file nomenclature, folder structuring, and archiving for a high-volume institutional photo library. 
• Consent & Compliance Tracking: Experience maintaining photography consent documentation for individuals featured in institutional materials. 

TYPICAL REQUIREMENTS 

• Experience: 2 or more years of professional photography experience with a strong portfolio. 
• Portfolio: Strong portfolio demonstrating range across events, brand campaigns, and editorial content. 
• Software Mastery: Expert proficiency in Adobe Lightroom and Photoshop for photo editing and retouching.
• Technical Skill: Strong understanding of lighting, composition, and visual storytelling. 
• Independence & Time Management: Ability to work independently on shoot days and deliver edited files on tight timelines. 
• Organization: Strong organizational skills for managing a high-volume photo archive.
• Collaboration: Collaborative team player who communicates proactively and meets deadlines. 

NICE TO HAVE 

• Industry Experience: Experience in design, fashion, footwear, or HBCU institutional photography. 
• Drone Certification: Drone photography certification. 
• Video Capture: Experience with video capture as a secondary skill.
• Community Connection: HBCU experience 

DISCLAIMER 

The above statements are intended to indicate the general nature and level of work performed by positions within this job profile. They are not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities, skills, and qualifications required of all employees within positions covered by this job profile.