Creative Design & Communications Specialist

TITLE: Creative Design and Communications Specialist

POSITION CLASSIFICATION: Salaried Non-exempt, Full-time

POSITION REPORTS TO: Director of Marketing & Communications

POSITION OVERSEES: N/A

JOB SUMMARY:

The Creative Design and Communications Specialist executes the creative development and execution of marketing and communications initiatives that promote the work of the Lancaster Chamber. This role translates organizational strategy into cohesive, multi-channel campaigns through the use of design, content, and digital tools.

Working closelywith the Director of Marketing & Communications and internal teams, the Specialist develops and produces high-quality, on-brand materials across print and digital platforms, including email marketing, social media, publications, and event collateral. This position plays a key role in shaping the visual and written communication of the organization, ensuring consistency, clarity, and impact across all marketing efforts.

The Specialist supports organizational goals by managing projects from concept through completion, maintaining strong alignment with brand standards, and ensuring all deliverables are executed efficiently, accurately, and on time.

ESSENTIAL FUNCTIONS:

Lancaster Chamber:

• Create engaging original media intended for both print or digital format
• Develop marketing materials and design elements that align with the Lancaster Chamber's brand, including but not limited to:
  • Brand visual elements
  • Email marketing assets
  • Social media graphics
  • Digital and print presentations
  • Event collateral and program materials
  • Annual reports and publications
  • Digital and print advertisements
  • Sales and sponsorship materials
• Develop written content that clearly communicates value to Lancaster County's business community across multiple platforms.
• Write and refine marketing copy for email campaigns, digital promotions, and marketing materials that align with the Chamber's voice and tone.
• Manage assigned marketing and communications projects from concept through completion, ensuring alignment with organizational goals and deadlines.
• Assist with the implementation and strategic development of organizational brand and overall marketing & communications plan.
• Executes the development of creative concepts for campaigns, events, and organizational initiatives, ensuring alignment with brand and strategic goals.
• Work collaboratively with all departments to develop marketing materials that support programs, events, and initiatives.

• Communicate proactively with internal stakeholders to ensure clear expectations, timelines, and deliverables for all marketing and communications projects.

• Executes email marketing campaigns from concept through deployment, including audience segmentation and performance tracking.
• Monitor and analyze performance metrics (email, website, and digital campaigns) and apply insights to improve engagement and effectiveness.
• Assist with website content updates, design, and performance optimization using CMS platforms.
• Maintain and organize a comprehensive brand asset library, including both print and digital materials, ensuring consistency, accessibility, and alignment across the organization.
• Assist with photography and maintain collection of high-quality visual assets.
• Oversee daily printroom operations, including the production of in-house marketing assets and support materials for Chamber initiatives. Manage and fulfill print requests from building renters, ensuring high-quality output and timely delivery.
• Undertake any other duties that are required by the Communications & Media team in keeping with the scope of this position.

• Associate's or Bachelor's degree in graphic design, marketing, communications, public relations, or related field, or equivalent relevant work experience.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously while meeting deadlines.

• Strong organizational, project management, and time management skills with the ability to manage multiple priorities.

• Initiative to move projects forward.

• Excellent written and verbal communication skills.
• High attention to detail and ability to meet deadlines.
• Creative thinking and ability to contribute ideas for engaging marketing content.

• Ability to work both independently and collaboratively within a team environment.
• Flexible; openness to a variety of work and skill levels

• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Proficient use of Microsoft Office Products (Word, Outlook, Excel, PowerPoint)
• Proficient use of Canva
• Proficient use of Google Analytics
• Working knowledge of Content Management Systems ( e.g. Wordpress)
• Working knowledge of SEO best practices and implementation
• Experience with email marketing platforms and analytics tools

• Abide by and follow the Lancaster Chamber Employee Handbook.
• Abide by and follow the Chamber's mission, vision, and core values.
• Represent the Chamber in a professional manner.
• Attend regular staff meetings and staff activities.
• Capability to attend and work at Chamber events that occur before or after normal business hours.
• Valid driver's license and reliable transportation. Ability to travel independently to and from events and programs.
• Additional duties as assigned.

• Director of Marketing & Communications
• Marketing & Communications Specialist
• All Departments of the Lancaster Chamber and Affiliates
• Chamber Members
• Chamber Volunteers
• Community Partners
• Businesses and Individuals in the Community