Creative Dir, Social, North America Stores

About the Role

The North America Stores Creative team is on a mission to build world-class, scalable creative systems that fuel growth across every customer touchpoint. We believe great creative shouldn"t just look good-it should move fast, work harder, and scale smarter. We"re looking for a Creative Director who shares that belief and wants to build something lasting.

In this role, you"ll own the creative vision for two of the fastest-growing areas of our marketing ecosystem: Creator partnerships and paid social. You"ll shape how millions of customers experience our brand across Meta, TikTok, Pinterest, email, and on-site-while building the templates, systems, and frameworks that allow your team to do more with less.

Why you"ll love this role:

• You"ll partner on high-visibility, high-impact creative across channels that are evolving daily
• You"ll architect scalable systems from the ground up-not just make ads, but build the machine that makes them
• You"ll lead through seasonal tentpoles, HVEs, and always-on campaigns, keeping the work fresh and dynamic year-round
• You"ll partner with Creators, agencies, and cross-functional teams in a fast-paced, entrepreneurial environment

Key Responsibilities

• Develop and maintain on-brand templates, modular design systems, and scalable creative structures that reduce production time and increase output efficiency over time
• Lead creative style guides and execution for Creator-facing assets (emails, tool kits, site experiences) and paid social campaigns across Meta, TikTok, and Pinterest
• Drive creative excellence across all campaign types: seasonal events, BAU messaging, and High Visibility Events (HVEs)
• Manage and mentor a team of contractors and agency partners, ensuring high-quality output and adherence to brand standards
• Establish repeatable workflows and playbooks that enable the team to scale without sacrificing craft
• Partner cross-functionally with marketing, brand, and channel stakeholders to align creative with business objectives
• Govern and consult on social creative produced outside of direct ownership to maintain cohesive brand expression
• Identify opportunities to innovate on format, storytelling, and platform-native creative across emerging social channels

Leadership Expectations

• Build and optimize a high-performing extended team of contractors and agency partners

Create operational frameworks that drive measurable efficiency gains (reduced cycle times, increased asset throughput)

• Demonstrate strategic thinking by connecting creative decisions to business outcomes and audience engagement
• Raise the bar on creative quality while simplifying systems for scale
• Champion brand consistency as a cross-team partner and creative governance leader

Key job responsibilities

Lead a team of contract and agency writers and designers, fostering innovation and social creative excellence

• Pioneer the development and implementation of GenAI and automated creative solutions to scale creative operations
• Partner with marketing to improve creative review mechanisms and workflows across social and creator content
• Drive standardization and templatization of creative assets while maintaining brand quality
• Partner with cross-functional teams to deliver cohesive creative strategies that drive business results
• Identify and implement efficiency opportunities through tooling and automation
• Own the end-to-end creative process, from conceptualization to execution and measurement
• Lead testing and iteration of creative approaches to optimize performance

A day in the life

Overseeing creative reviews

Developing creative concepts to solve business problems

Leading/coaching designers and writers

Partner on building processes

Finding efficiencies through GenAi and tooling