Creative Marketing Manager

Confidential

Charlotte, NC

JOB DETAILS
SKILLS
Adobe Creative Suite, Advertising, Brand Management, Brand Marketing (Branding), Brand Positioning, Budget Management, Channel Management, Communication Skills, Consumer Branding, Content Development, Creative Design, Cross-Functional, Customer Relations, Detail Oriented, Graphic Design, Graphics, Leadership, Legal, Marketing, Marketing Communications, Marketing Strategy, Mentoring, Microsoft Office, Microsoft PowerPoint, Multitasking, Photography, Presentation/Verbal Skills, Problem Solving Skills, Process Development, Product Marketing, Product/Service Launch, Project/Program Management, Sales, Social Media, Software Design, Storytelling, Strategic Planning, Supplier Relationship Management (SRM), Team Lead/Manager, Time Management, Trade Show Management, Trademarks, Vendor/Supplier Relations
LOCATION
Charlotte, NC
POSTED
Today

The Marketing Manager, Creative will execute marketing strategies developed by the Director of Marketing and play a key role in shaping our branded content and communications strategy. This individual will bring our brands to life across digital, print, in-store, and internal channels through the development of compelling, high-quality content. The ideal candidate combines creativity and strategic thinking with strong technical skills to engage diverse audiences and drive brand consistency across all touchpoints.Job Responsibilities:Serve as the primary creative leader for both corporate and customer-facing branding efforts, including owned and licensed brands.Lead the development of brand (VBUs) and strategic frameworks in collaboration with Channel Managers.Partner with Legal and Product Marketing teams to oversee trademark management and registration processes.Provide input for new product launches while leading visual sell-in stories as it relates to presentations, packaging, and commercialization plans.Provide leadership for content creation, brand positioning, and differentiated storytelling strategies.Act as a creative director for photo and video shoots while partnering with vendor agencies.Manage all in-house photo studio needs including photography, prop inventory and equipment.Utilize creative design software to produce high-quality logos, visual renderings, photos, graphics, videos and marketing assets.Mentor and support the development of the Graphic Designer, fostering team growth and creative excellence while managing creative workloads for the team.Manage relationships with external agencies and vendors to ensure the timely and high-quality execution of marketing deliverables.Oversee and maintain all digital communication channels, ie. Microsites, websites, social media channels.Lead the ideation, planning, and coordination of major trade shows.Effectively manage marketing budgets, resources, and timelines to support marketing initiatives.Perform additional duties as required to support the success of the marketing team and broader organization.Requirements:Education – Bachelors Degree in Marketing/Advertising/Communications7-10+ years of marketing experience, preferably in marketing/communications/advertising/brand management/content development in a large, fast paced matrixed environment.Adept in Microsoft Office with advanced expertise in PowerPoint and Adobe Creative Suites.Exceptional project management and time management skills, including the ability to handle multiple projects while paying attention to details.Self-starter who can independently identify areas of opportunities, work ambiguity, and autonomously.Track record of consistently driving growth, creating processes, launching new capabilities, and successfully managing cross functional project teams.Strong understanding of brand positioning, brand voice, and content's role in shaping the brand experience.Track record of effective high-level collaboration with cross functional teams.Creative problem solver with a can-do attitude who can manage multiple projects with ease.Strong storyteller with the ability to effectively communicate, both orally and written, and collaborate with people of all management levels.Previous experience working with large retailers is a plus.National and Private brand management experience is a plus.We offer a competitive salary, full benefit package including medical/dental, 401k, and paid vacation.#J-18808-Ljbffr

About the Company

C

Confidential

American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve. We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans. Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization. Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.
COMPANY SIZE
100 to 499 employees
INDUSTRY
Financial Services
WEBSITE
https://www.americanequity.com