Bachelor’s degree in Marketing, Advertising, or Communications field, or equivalent experience
5 years’ experience as a Project Manager or Account Leadership position in a creative, marketing, or advertising department or agency
Thorough knowledge of creative processes, timelines, and workload impacts
Strong knowledge of creative associate resources’ skill sets, capabilities, and capacity
Knowledge of external creative resources and their expertise and capabilities (e.g., advertising agencies, design firms, production suppliers)
Knowledge of Publix marketing objectives, brand identity standards, positioning statements, and corporate strategy
Knowledge of communication channels including television, radio, environmental signage, point of purchase, out of home, digital video, social media, email, and web
Knowledge of current creative trends in the retail industry relative to each of the design/creative disciplines
Exceptional project management skills
Knowledge of training and development methods and best practices for creative individuals
Knowledge of all phases of the creative development process (concept, copywriting, layout, execution)
Knowledge of creative and/or marketing departments organizational structure, roles and responsibilities, and associated work processes
Analytical skills
Budget management skills
Human resource management skills
Strategic planning skills
Ability to collaborate effectively
Strong leadership and mentoring skills
Ability to understand creative people
Persuasion/negotiation skills
Exceptional verbal and written communication skills
Strong presentation skills
Ability to be flexible and respond to quickly changing priorities on short notice
Mac OS
Microsoft Office (Word, Excel, PowerPoint)
Marketing resource management systems
Adobe Creative Suite
Digital Asset Management system
Preferred Qualifications
Master’s Degree in Business, Marketing, Advertising, or Communications field, or equivalent experience
7 years’ experience as a Project Manager or Account Leadership position in a creative, marketing, or advertising department or agency
Marketing
Numbers & Facts
Location
Lakeland, FL
Skills
Adobe Creative Suiteunmatched
Advertisingunmatched
Advertising Agenciesunmatched
Analysis Skillsunmatched
Best Practicesunmatched
Brand Marketing (Branding)unmatched
Budget Managementunmatched
Business Strategyunmatched
Communication Skillsunmatched
Copy Writingunmatched
Digital Asset Managementunmatched
Digital Videounmatched
Human Resources Managementunmatched
Leadershipunmatched
Mac Operating Systemunmatched
Marketingunmatched
Marketing Objectivesunmatched
Mentoringunmatched
Microsoft Excelunmatched
Microsoft Officeunmatched
Microsoft PowerPointunmatched
Microsoft Wordunmatched
Negotiation Skillsunmatched
Operations Managementunmatched
Persuasion Skillsunmatched
Presentation/Verbal Skillsunmatched
Project/Program Managementunmatched
Resource Managementunmatched
Retailunmatched
Social Mediaunmatched
Strategic Planningunmatched
Team Playerunmatched
Television Broadcastingunmatched
Training/Teachingunmatched
Trend Analysisunmatched
Writing Skillsunmatched
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