Creative Producer

Position Summary:

JetBlue Corporate Communications is looking for a Creative Producer to join our team. In this role, you will work closely with our Creative Manager, as well as the broader Corporate Communications team. You will collaborate with Corporate Communications, Marketing, and other teams throughout JetBlue to create dynamic and engaging visual content, with a primary focus on compelling video storytelling supported by graphic design, photography, and digital creative assets.

The Creative Producer will be responsible for all aspects of original video creation and production that bolsters JetBlues reputation and is distributed internally and/or externally through the HelloJetBlue intranet, On The Fly mobile app, email, events, JetBlue social channels, and other channels as needed.

The Creative Producer will lead end-to-end video production, from concept development and pre-production through shooting, editing, delivery, and optimization across channels. This role will also create or adapt supporting visual assets including motion graphics, title treatments, presentation visuals, and social-first creative to complement video productions and strengthen JetBlues visual storytelling.

As business needs require, this role will also occasionally support graphic design, presentation, photography, and event-related creative needs as business needs require.

The ideal candidate is a creative thinker with strong organizational skills and demonstrated expertise in visual storytelling. You bring exceptional video production skills complemented by experience in graphic design and are comfortable moving between editing a leadership video, designing an executive presentation, creating event graphics, and developing social-first creative assets.

Success in this role requires producing compelling video content while creating polished visual communications that help tell JetBlues story.

This position reports to the Creative Manager, Corporate Communications.

Essential Responsibilities:

• Partner with the Creative Manager to develop visual concepts and creative solutions that support JetBlues strategic priorities and storytelling efforts.
• Shoot, produce, and edit original video from concept to completion.
• Proactively pitch original video concepts and series aligned to strategic business priorities.
• Assist in pre-production and planning responsibilities including, but not limited to, scripts, storyboards, location scouts, casting, project schedules, securing proper equipment, release forms, and finalizing all other preparations for production.
• Assist in all aspects of production including, but not limited to, setup, operation and breakdown of sound, video and lighting equipment, conducting interviews, following shot lists, identifying opportunities for supporting b-roll, coordinating and directing others on set, handling rights issues and releases, and addressing on-set client or participant requests.
• Attend events and key reputational activations to capture original video footage, b-roll, photography, and interviews, often editing a final video on-site timed to news events.
• Collaborate with contracted production companies or freelancers on projects as needed, providing creative guidance and helping to orchestrate production logistics.
• Bring a social-first perspective and experience to produce and edit original video treatments and concepts, including GIFs and animation, ensuring top-quality production value and editing for each video.
• Recommend and implement updates and improvements based on new production technology and animation/graphic trends.
• Translate complex business information into compelling visual communications, including infographics, charts, and presentation materials.
• Create motion graphics, title treatments, and supporting visual elements for video productions and live events.
• Capture and edit photography for internal communications, events, executive storytelling, and other corporate communications initiatives.
• Manage and organize JetBlues digital asset library, ensuring creative assets are properly archived, searchable, and accessible for future use.
• Other duties as assigned

Minimum Experience and Qualifications:

• Bachelor's degree in Communications, Film Production, Digital Media, Graphic Design, Visual Communications, Marketing, Journalism, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience.
• Two (2) years of creative services experience
• Understanding of the workflow within a marketing, production, or creative department
• Experience leading projects across multiple stakeholders
• Advanced proficiency in Adobe Creative Cloud, including Premiere Pro, Photoshop, and After Effects
• Ability to set up a studio shoot, camera, audio, lighting, seamless, etc.
• Experience developing graphic design assets across digital, social, and other communications channels
• Portfolio demonstrating both video production and graphic design capabilities
• Understanding of aspect ratios, frame rates, conversions, and codecs
• Experience with creative editing, online, finishing, including color correction and audio mixing/sweetening, mastering and occasional compositing/rotoscoping
• Excellent troubleshooting/problem-solving skills
• May require occasional late-night and weekend work
• Available for occasional overnight travel (25%)
• Valid passport with the ability to travel in and out of the United States
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required, this position is not eligible for visa sponsorship.

Preferred Experience and Qualifications:

• Three (3) years or more of creative services experience
• A passionate storyteller and problem solver who is committed to producing exceptional work
• Excellent oral and written communication skills
• Fantastic customer service ethic and high expectations for quality
• Experience working at or with a creative or advertising agency, network, streaming service, or studio
• Expertise in presentation design, including executive communications and leadership storytelling
• Experience creating motion graphics and animated visual content
• Ability to balance multiple creative disciplines and move seamlessly between design and video production projects
• Understanding of editorial-related systems, effects plug-ins, digital media routing and storage, audio boards and mixing, decks, scopes, monitors and related editorial equipment
• Knowledge of basic captioning and localization processes (i.e. creation of subtitles and dubbed audio) as this role may apply subtitle and caption files to all platform assets
• Familiarity of optimization and best-practices for specs on social channels such as YouTube, Facebook, Instagram as well broadcast and theatrical
• A team player with a positive attitude who can deliver last-minute requests and projects

Crewmember Expectations:

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR)).
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment:

• Computer and other office equipment
• Sound, video, and lighting equipment

Work Environment:

• Traditional office environment

Physical Effort:

• Light physical effort required by handling objects up to 35 pounds occasionally and/or up to 15 pounds frequently.

Compensation:

• The base pay range for this position is between $67,000.00 and $101,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.