Creative Services Director

Pinnacle Living Marketing

• Full Time. Monday-Friday 8:30am-5:00pm Salary position. 

Job Description

The Creative Services Director is responsible for developing and overseeing the execution of all creative marketing strategies that align with our organization’s brand identity and business goals. Works closely with multiple internal departments, serving as the innovative leader, ensuring that all visual and messaging content meets the needs of our internal clients while maintaining consistency across various platforms. The director leads a multidisciplinary team responsible for delivering impactful digital, print, and multimedia assets that enhance the organization’s brand presence and customer engagement.

EDUCATION, EXPERIENCE, CERTIFICATION AND LICENSURE REQUIREMENTS

1. Bachelor’s degree in Graphic Design, Marketing, or a related field.
2. 7+ years of experience in creative services or a similar role, with at least 3 years in a managerial position.
3. Strong portfolio showcasing expertise in digital and print design.

Job Duties 

1. Creative Strategy Development: Collaborate with internal departments (HR, Corporate Communications, Product Development, etc.) to understand their needs and develop cohesive creative strategies that support organizational goals.
2. Brand Management: Ensure consistency and integrity across all creative assets, including internal and external communications, presentations, digital content, and marketing campaigns.
3. Team Leadership: Manage and mentor a team of designers, copywriters, and project managers, fostering a collaborative environment that encourages creativity and professional growth.
4. Client Collaboration: Liaison between internal clients and the creative team, interpreting client needs into creative briefs and ensuring timely delivery of high-quality content.
5. Project Oversight: Manage the full lifecycle of creative projects, from conceptualization to final production, ensuring alignment with deadlines, budgets, and strategic objectives.
6. Innovation and Trends: Stay abreast of industry trends and integrate innovative solutions that enhance the company’s creative output. Encourage forward-thinking design concepts that position the brand as a leader in its space.
7. Vendor Management: Work with external vendors, including freelancers, agencies, and production partners, to deliver projects that meet quality standards and budget constraints.
8. All other duties as assigned.

QUALIFICATIONS

1. Proficiency in Microsoft Office (Word, Excel, PowerPoint)
2. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
3. Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
4. Exceptional communication and leadership skills, with the ability to work collaboratively in a team environment.
5. Ability to manage multiple projects and meet tight deadlines.
6. Ability to support content development and execute marketing plans.
7. Ability to manage internal stakeholders and meet their marketing needs.
8. Ability to read, write, and follow written and oral instructions using the English language.

INDD

Benefits

• Double Time when working designated holidays Holiday Pay — for non-exempt team members
• PTO with a Cash Out option available  
• 8 Federal Holidays, including Martin Luther King Day and Juneteenth
• One Paid Personal Day per year
• Free parking available
• 6% Retirement Matching 403(b)
• PayActiv – Cash advance on your paycheck available
• Employee Assistance Program – LifeSolutions EAP
• Full Health, Dental, and Vision Insurance options are available for individuals or families
• Zero cost to team members: $50,000 term life insurance policy
• Short-term Disability Insurance available
• Immunizations available
• Tuition Assistance Program available
• Team Member referral bonus available
• EVEN MORE BENEFITS AVAILABLE Depending on location.

Company Description

A top Richmond workplace winner for the last seven years, Pinnacle Living believes in a person-centered approach to providing services to seniors living in its five communities spread across Virginia. Since its creation in 1948, the company has evolved into an organization that values diversity, equity and inclusion and it recognizes that this evolution is a continuing journey. Learning and sharing ideas with each other and being part of a cross-functional work team are basic core beliefs for our over 800 team members. Pinnacle Living’s mission of Enriching Life’s Journey and its six core values of Culture, Hospitality, Quality, Diversity, Stewardship and Partnership guide us every day in working towards our vision of a culture in which age does not define the person.

Vaccination Requirement

Employees hired for this position will be required to follow Pinnacle Living’s company-wide policies of being or becoming fully vaccinated against the annual flu, each subject to potential accommodation for medical reasons or religious beliefs.