Accounts Receivable, Art Direction, Best Practices, Channel Management, Channel Strategies, Content Development, Continuous Improvement, Creative Brief, Cross-Functional, Gaming, Requirements Management, Risk, Social Media, Storytelling, Trend Analysis
Job Title: Creative Strategist IV
Location: Remote
Duration: 4 - 5 Months
What You'll Do
- Drive the end-to-end creative strategy for the channel, including risk-taking, series development, evergreen programming, and trending content
- Proactively tap into cultural and platform trends to drive breakthrough creative; stay current with emerging social media trends, platform updates, and audience behaviors relevant to Reality Labs products
- Own creative quality and consistency ensure storytelling, design, and tone of voice are excellent across all channel content, maximizing reach and engagement in alignment with the Channel Lead and Lead Creative Strategist
- Provide art direction for channel content giving creative direction, overseeing visual execution, and ensuring brand standards are met
- Participate directly in content creation beyond concepting filming, shooting, and crafting content for social channels when applicable
- In partnership with the Channel team, assign series, templates, and formats to briefs to optimize product storytelling and drive meaningful engagement
- Ensure all content adheres to established creative principles and channel POV; collaborate closely with Lead Creative Strategists to maintain creative alignment
- Build and maintain strong relationships with Brand Creative teams; partner with the Channel team to manage approvals and reviews
- Collaborate across Reality Labs channel teams and with fellow Channel Creatives to develop breakthrough creative concepts, share best practices, and foster a culture of innovation and shared creative ownership
- Champion creative experimentation and continuous improvement within the team
Must-haves:
- 7+ years of experience in creative strategy for social channels, creative direction, cultural trend-spotting, agency management, and hands-on content production.
- Experience developing end-to-end content strategies, including series development, evergreen programming, and trend-driven content
- Ability to art direct provide clear creative direction, oversee visual execution, and uphold brand standards
- Experience managing external creative agencies: briefing, reviewing, and quality-checking output
- Hands-on content creation skills (filming, shooting, crafting assets for social)
- Strong understanding of platform-specific trends, formats, and audience behaviors
- Track record of cross-functional collaboration with brand, channel, and strategy teams
Nice-to-haves:
- Experience working within established creative principles or brand playbooks
- Background in product storytelling translating product features into engaging social content
- Experience assigning and adapting content formats (templates, series, etc.) to match platform-specific best practices
- Familiarity with consumer tech, AR/VR products, or wearable devices
- Portfolio demonstrating both creative risk-taking and brand consistency (Shown up in socials ex Instagram & tiktok)
Must-Have Skills:
- Experience developing end to end content strategies
- Ability to art direct
- Hands on content creation skills
Nice-to-have Skills:
- Experience managing external creative agencies: briefing, reviewing, and quality-checking output
- Experience with gaming, entertainment or tech
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