Creator and Athlete Management Team Lead TikTok Operations

Creators and Athletes are the heart and soul of Sports on TikTok. The Creator team s mission is to facilitate our Creator and Athlete community s growth and development, drive high quality content production and increase Athlete engagement and product adoption through scaled content and education programs.

About the Role The Creator & Athlete Management Lead for Sports will have extensive experience of leading teams and managing high value sports accounts. The lead will be a strong people leader with a coaching mindset and an ability to develop high performing teams and maintain strong morale. The lead will be accountable for adapting the global business priorities on Sports to the North America market, setting the strategy and tactics towards achieving the management of the highest impact creator and Athlete accounts and their sustained growth within the vertical.

Responsibilities:

• Lead a team focused on growing a dedicated portfolio of Sports creators in North America driving product adoption, developing vertical case studies with high impact creators and
• Internally & externally enforcing a narrative of TikTok being a destination for Sports
• Demonstrates strong expertise in content strategy development and execution, with a proven ability to negotiate and manage high-value partnerships with creators and top Athletes across sports and agencies
• Develops scalable strategies for partner acquisition and retention, ensuring alignment with business goals while continuously improving partner engagement and satisfaction.
• Lead and establish a strong XFN network with teams across Sales, Marketing, Public Policy and Comms teams, on opportunities that drive broader business impact and meet creator & athlete needs (i.e. Elevation opportunities, onboarding strategies, product development, etc).
• Establish and maintain continuous feedback loops between creators and product, applying a test-and-learn approach to translate business goals into impactful initiatives.
• Collaborate closely with Sports Creator Programs team to support the rollout and adoption of priority feature education, programs, product adoption initiatives with managed creators in the NA region, contributing to measurable success metrics for these initiatives
• Partner with the managed creator support team to understand and advocate for creator support needs and monitor any sensitive, urgent, or repeat issues facing managed Sports creators related to their on-platform content performance.
• Identify key case studies and examples from managed Sports creators in the NA region to be highlighted in education initiatives and creator marketing campaigns Minimum Qualifications:
• 5+ years of leadership experience managing large teams with a proven track record of developing strong business impact focused on the creator and content ecosystem, ideally with experience in the sports industry at other top content, entertainment and social media/influencer platforms or agencies / companies
• Highly collaborative leader with strong track record of working across teams, organizational structures, geographies to drive impact
• Ability to develop scalable frameworks and approaches
• Exceptional creator/partner management capabilities and ability to develop these capabilities in their team
• Experience working in a cross-functional environment as a consensus builder across disparate business units with occasionally conflicting KPIs
• Strong documentation, presentation, and communication skills

Preferred Qualifications

• Leadership in understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and drive projects start-to-finish to serve those core business priorities
• Extraordinary organizational skills with the ability to work cross functionally with other stakeholder teams and senior leadership
• The ability to manage teams to meet deadlines and drive strong execution in a fast‑paced environment
• Exemplary interpersonal, analytical and communications skills
• BS required, MS/MA/MBA considered a plus