Creator in Residence - Video, Social-First

Care.com, Inc.

NY(remote)

JOB DETAILS
SALARY
$45–$60 Per Hour
SKILLS
Adobe After Effects, Adobe Premiere, Aged Care, Animal Care, Artificial Intelligence (AI), Childcare, Consumer Branding, Content Development, Data Analysis, Editing, Emerging Technology, Graphics, Home Care, Multiplatform/Cross-Platform, Performance Metrics, Problem Solving Skills, Product Development, Quality Management, Scripting (Scripting Languages), Storytelling, YouTube
LOCATION
NY
POSTED
30+ days ago

About Care.com 

Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. We're moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. 

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we're applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you're all about using your talent for good, Care.com is the place for you. 

About the Role:

We're looking for a Creative Lead - Creator in Residence to be the creative voice and on-camera face of our brand across social. This is not a traditional production role. You will own the full lifecycle of social video-from concept to camera to final edit-while building a recognizable, high-performing on-screen presence for the Care.com brand. You understand trends before they peak. You know what makes someone stop scrolling. You can develop repeatable content formats, experiment quickly, and balance cultural relevance with business impact. You're equal parts creator, editor, and talent.

Employment Type: Contract

Contract Term: 12 Months

Hourly Rate: $45/hr- $60/hr

What You'll Do:

  • Serve as the one of the primary on-camera creators for our brand
  • Concept bold, platform-native social video ideas
  • Script, shoot, and edit short-form video (Reels, Shorts, TikTok, etc.)
  • Edit in Premiere and/or CapCut
  • Rapidly test and iterate creative based on performance data
  • Translate business priorities into compelling social storytelling
  • Stay ahead of trends, sounds, formats, and cultural moments
  • Help shape the evolving voice and personality of the brand on social

What Success Looks Like:

  • A distinct, recognizable creator presence tied to the brand
  • Consistent production of high-performing, social-native video
  • Repeatable formats that drive engagement and conversion
  • Tangible growth across platforms driven by creative excellence

Who You Are:

  • 4+ years creating high-performing social video content
  • Strong editing skills in Adobe Premiere and CapCut
  • Deep fluency in Instagram Reels, TikTok, and YouTube Shorts
  • Proven ability to concept ideas that feel native, not forced
  • Strong on-camera presence-confident, relatable, engaging
  • Sharp instincts for hooks, pacing, and retention
  • Comfort in a fast-paced, test-and-learn environment
  • Experience turning creative into measurable performance

Bonus Points

  • Experience as the face of a brand or personal creator account
  • Motion graphics / After Effects experience
  • Background in DTC or consumer brands
  • Experience working closely with growth/performance teams
  • Personal experience with caregiving (e.g. kids, seniors)

Company Overview:

Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products-from child and elder care to pet care and home care.  At Care.com, you'll be part of a mission-driven team that builds products to make people's lives better. You'll have the opportunity to work with modern technology, lead meaningful platform initiatives, and shape the future of how millions of families and caregivers connect, transact, and build trust. We offer competitive compensation and benefits including health coverage, life & disability insurance, generous 401K matching, PTO, and paid holidays.

#LI-Remote

 

About the Company

C

Care.com, Inc.

Care is a global need without geographic or demographic boundaries. At some point, every person and every family will have care needs, be it for children, seniors, pets or even homes. Our mission is to improve the lives of families and caregivers by helping them connect in a reliable and easy way. Our solutions help families make informed decisions in one of the most important and highly considered aspects of their family life: finding and managing quality care for their loved ones. In providing families a comprehensive marketplace for care, we are also building the largest global destination for quality caregivers to find fulfilling employment and career opportunities. We strive to help our members - families and caregivers - pursue their passions and fulfill the basic human need of caring for each other.

Founder and CEO Sheila Lirio Marcelo wanted to transform the way families and businesses around the world address their care needs. Care.com launched in the U.S. in 2007 and today, we are the world's largest online marketplace for finding and managing family care, with more than 30.8 million members, spanning over 20 countries.

Care.com's premise is simple: Our consumer matching solutions allow families to search for, qualify, vet, connect with, and ultimately select caregivers in a low-cost, reliable and easy way. Our platform also provides caregivers with solutions to create personal profiles, describe their unique skills and experience, and otherwise differentiate themselves in a highly fragmented marketplace.

We understand that care is an exceptionally personal matter and impacts the most important aspect of families' lives which is why we provide an array of services and resources to help families make safer and more informed hiring decisions. The Care.com Safety Center offers a comprehensive Safety Guide, which details numerous tools, resources and tips to assist families through the search and hiring process. Through third-parties, we also offer three tiers of background checks which vary in comprehensiveness.

Care.com's global footprint began to expand in 2012 when we launched in the UK and Canada, followed by the acquisition of Berlin-based Besser Betreut, the largest online care portal in Europe. In every territory in which we operate, the fundamental service remains the same but is tailored to meet the unique cultural needs of its membership.

As Care.com has grown, so has the scope of the products and services we offer. Our consumer payments solutions enable families to not only electronically pay a caregiver but also subscribe for tax preparation services through our Care.com HomePay product. We have also expanded our marketplace beyond the direct family-to-caregiver interaction. We currently serve employers by providing access to our platform to more than 600,000 employer-sponsored families, and we enable care-related businesses, such as daycare centers, nanny agencies and home care agencies, to market their services to our care-seeking families and recruit our caregiver members.

COMPANY SIZE
500 to 999 employees
INDUSTRY
Internet Services
FOUNDED
2006
WEBSITE
https://www.care.com/careers-p1089.html