The News Creator team develops and executes strategies to grow the news content ecosystem through management, partnerships, and key programs. We work closely with Product teams to understand creator cohorts and set priorities, while collaborating with News Publishers and cross-functional partners to drive efforts forward within the evolving news landscape.
Responsibilities:
Develop, support and execute scaled programs focused on engaging and supporting TikTok News Creators
Build and Manage relationships with News Creators and Journalists, supporting News content strategies
Align on standardized, clear measurement plans in line with the product team and track engagement and program progress to goals, incorporating improvements to optimize program success
Collaborate with operations teams to localize and launch creator programs in line with key business frameworks across global markets
Align with product team to identify strategic growth opportunities informed by data-driven needs and product roadmaps
Foster strong relationships with cross-functional teams (e.g. Comms, GR, Legal) to operationalize and scale creator programs and engagement. Minumum Qualifications:
BA/BS degree or equivalent practical experience
Demonstrated understanding of the digital news ecosystem, journalism industry, and creator landscape. Experience in creator partnerships, content partnerships, program management, media partnerships, journalism, digital media, social platforms, or related fields.
Experience developing and executing end-to-end programs, including planning, launch, stakeholder management, measurement, and reporting. Strong project management skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
Experience building and managing relationships with creators, journalists, publishers, media organizations, or other external partners.
Experience working cross-functionally with product, communications, policy, legal, operations, and other stakeholder teams to drive business objectives. - Excellent written and verbal communication skills, including experience presenting recommendations and program updates to internal and external stakeholders.
Fluent communication in Spanish and English, with the ability to collaborate with Spanish creators and partners
Experience using data and insights to inform strategy, measure program performance, and identify opportunities for optimization.
Preferred Qualifications:
Experience working in a newsroom, news agency, or news-focused organization.
Experience at a social media platform, technology company, media company, newsroom, or creator-focused organization.
Familiarity with creator monetization, audience development, content strategy, and platform growth best practices.
Experience launching or scaling creator engagement, education, or community programs.
Numbers & Facts
Location
Los Angeles, CA
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Skills
Audience Developmentunmatched
Best Practicesunmatched
Communication Skillsunmatched
Community Programsunmatched
Content Managementunmatched
Cross-Functionalunmatched
Digital Mediaunmatched
Ecosystemsunmatched
English Languageunmatched
Entertainment and Mediaunmatched
Establish Prioritiesunmatched
Journalismunmatched
Legalunmatched
News Agencyunmatched
Newsroomunmatched
Presentation/Verbal Skillsunmatched
Product Planningunmatched
Program Planningunmatched
Project/Program Managementunmatched
Relationship Managementunmatched
Social Mediaunmatched
Spanish Languageunmatched
Strategic Planningunmatched
Team Playerunmatched
Writing Skillsunmatched
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