CRM Advertising Strategist

MSLGroup

Atlanta, GA

JOB DETAILS
SALARY
$66,120–$101,790 Per Year
SKILLS
Advertising, Analysis Skills, Artificial Intelligence (AI), Campaigns, Communication Skills, Compensation Management, Compensation and Benefits, Creative Brief, Customer Relationship Management (CRM), Customer Support/Service, Ecosystems, Genetics, Global Branding, Health Plan, Legal, Marketing, Matrix Management, Medical Conditions, Military, Presentation/Verbal Skills, Problem Solving Skills, Sales Presentation, Short Messaging Service (SMS), State Laws and Regulations, Storytelling, Strategic Analysis, Strategic Planning, Writing Skills
LOCATION
Atlanta, GA
POSTED
Today

StrategistA division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem‑solving nature. Which means we're untethered from any specific medium or method and go where ideas will work best.We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.ResponsibilitiesConduct deep-dive audits across CRM channels (email, SMS, push, digital) to identify opportunities and gapsAnalyze performance data and translate findings into actionable insightsConnect individual campaign performance to broader customer lifecycle impactsSynthesize inputs from briefs, audits, data, and stakeholder feedback into clear strategic recommendationsPackage complex ideas into simple, compelling narratives for internal and client audiencesDevelop structured presentations that clearly communicate strategy and insightsSupport the development of lifecycle strategies across CRM touchpointsDevelop creative briefs that help translate strategy into compelling creative outputIdentify upstream and downstream impacts of campaigns within the customer journeyBring a holistic view of how programs connect across channelsSupport the broader strategy team on high‑priority initiatives, including audits and deep divesFlex across brands and workstreams to support evolving team needsCollaborate with cross‑functional teams to ensure alignment between strategy and executionQualificationsStrong analytical mindset with the ability to interpret performance data and identify trendsDemonstrated ability to synthesize complex inputs into clear, structured outputsStrong storytelling and presentation skills, including building decks and framing narrativesHigh level of curiosity and a proactive approach to problem solvingComfort with emerging AI tools and the ability to apply them thoughtfully to research, analysis, and content developmentWorking knowledge of CRM channels, including email, SMS, push, and digitalUnderstanding of customer lifecycle strategy and journey orchestrationFamiliarity with marketing technology ecosystems (e.g., ESPs, CDPs, messaging platforms)Ability to interpret basic engagement and performance metricsAgency experience strongly preferred, particularly in fast‑paced and ambiguous environmentsBe comfortable operating in ambiguity and identifying next steps without rigid directionDemonstrate strong curiosity and go beyond surface‑level analysisBe able to take large volumes of information and simplify it into clear outputsBe a strong communicator who can translate analysis into strategic recommendationsBe comfortable supporting multiple workstreams and shifting priorities as neededBe adept at navigating complex, matrixed organizations and building alignment across cross‑functional stakeholders to drive initiatives forward effectivelyAdditional InformationThe Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.All your information will be kept confidential according to EEO guidelines.Compensation Range: $66,120 to $101,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/26.#J-18808-Ljbffr

About the Company

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MSLGroup