Community: Texas Support CenterAddress: 3501 Olympus BoulevardDallas, Texas 75019Pay Range $96,100.00-$132,100.00+ AnnualBuild Personalized Customer Experiences That Make a Difference.Are you a CRM marketing expert who loves turning customer data into personalized experiences that drive engagement and results?At Lifespace Communities, we're investing in the future of digital marketing and we're looking for a strategic, hands‑on CRM & Personalization Manager to lead our email marketing, customer journey, and marketing automation strategy. This isn't just another email marketing role. You'll own the entire customer lifecycle, partnering with Marketing, Sales, IT, and executive leadership to create meaningful, data‑driven experiences that help families make one of life's most important decisions.What You'll DoLead enterprise CRM and email marketing strategyDesign personalized customer journeys, nurture campaigns, and automated workflowsBuild audience segmentation using CRM dataOptimize campaigns through A/B testing and performance analyticsManage marketing automation platforms and campaign executionMeasure ROI and turn insights into smarter marketing decisionsPartner across teams to continuously improve the customer experienceWhat We're Looking For8+ years of CRM, lifecycle marketing, or email marketing experienceExpertise with CRM and marketing automation platformsStrong background in customer segmentation and personalizationData‑driven mindset with experience analyzing campaign performanceExcellent project management and communication skillsBachelor's degree in Marketing or a related fieldWhy Join Lifespace?Own the CRM strategy for a growing enterprise organizationWork directly with executive leadershipInfluence customer acquisition, engagement, and retentionHybrid work environment based in DallasCompetitive compensation and comprehensive benefitsJoin a collaborative team that's transforming the future of senior livingApply today and help shape the future of customer engagement at Lifespace Communities.Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.COMPANY OVERVIEW: Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. Since 1976, we have been dedicated to creating vibrant communities where older adults are empowered to live their aspirations with purpose, independence, and peace of mind.Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission‑driven organization.Equal Opportunity EmployerIf you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us!#J-18808-Ljbffr