Posting Details
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Position Information
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- Job Title: CRM Customer Relationship Management Specialist
- Job Description: The CRM Specialist position is responsible for the management of the Customer Relationship Management CRM System, including but not limited to implementations, integrations, data governance, AI, chatbot, security, training, and support.
Responsibilities
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The CRM Specialist position collaborates with admissions, marketing, and user groups to strategically enhance CRM strategies, adoption, and utilization across the College district. The position requires efficiency with the Ellucian student module, communication management application, workflows, and student in-take strategies.
Key Responsibilities:
- Complete CRM training and learn specific tools, resources, and procedures related to recruitment and student communications
- Serve as the go-to expert for CRM users
- Advocate for the CRMs appropriate and effective use to enhance the student experience and enrollment results
- Train other employees on the usage of the CRM system
- Collaborate with ITS, admissions, and marketing leadership to translate enrollment, admissions, and marketing workflows into effective CRM configurations
- Collaborate with IT security and end users to ensure the ethical and secure use of AI tools, AI integrations, and AI-driven automation within recruitment and student engagement workflows
Requirements
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- Bachelors degree in Business, Marketing, IT, Communication, or Education
- 3+ years of experience in Higher Education admissions, recruiting, student affairs, or marketing
- Minimum 2 years of experience using the student module in the Ellucian ERP system
- Proficiency with Ellucian Colleague Student Workflows and application/student in-take workflows
- Knowledge of higher education community colleges and its students
- Demonstrated sensitivity to and understanding of the academic, social, economic, cultural, disability, and ethnic backgrounds of community college students
Preferred Qualifications
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- Knowledge of SCC campuses, centers, workflows, policies
- Demonstrated knowledge of SCC data elements for prospective and current students
- Experience working directly with students or prospective students and families for the purposes of recruiting and retaining students
- Experience working with teams in a matrixed organization with multiple stakeholders
Physical Demands
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- The CRM Specialist will be primarily located at the West Burlington campus
- Must be able to work on a basis of available as work demands, in addition to a fixed schedule which may include evenings and weekends
EEO Statement
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It is the policy of Southeastern Community College not to discriminate on the basis of race, color, national origin, sex, disability, age, employment, sexual orientation, creed, religion, and actual or potential parental, family, or marital status in its programs, activities, or employment practices as required by the Iowa Code §§ 216.6 and 216.9, Titles VI and VII of the Civil Rights Act of 1964, 42 U.S.C. §§ 2000d and 2000e, the Equal Pay Act of 1973, 29 U.S.C. § 206 et seq., Title IX Educational Amendments, 20 U.S.C. §§ 1681-1688, Section 504 Rehabilitation Act of 1973, 29 U.S.C. § 794, and Title II of the Americans with Disabilities Act, 42 U.S.C. § 12101 et seq.
Individuals having questions or complaints related to compliance with this policy should contact the Title IX Equity Coordinator, Southeastern Community College, 1500 W. Agency Road, West Burlington, IA 52655, email equity@sccciowa.edu, phone number 319-208-5101, fax 319-208-5005, or the Director of the Office for Civil Rights, U.S. Department of Education, Cesar E. Chavez Memorial Building, 1244 Speer Boulevard, Suite 310, Denver, CO 80204-3582, Telephone 303 844-5695, Facsimile 303 844-4303, TDD 800 877-8339, Email OCR.Denvered.gov.