Acquisition Strategy, Advertising Sales, Business Intelligence, Campaigns, Click Through Rate (CTR), Cloud Computing, Cross-Functional, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Direct Mail, Marketing, Metrics, Partner Sales, Performance Analysis, Performance Metrics, Relationship Management, Revenue/Sales Reporting, Sales Support, Salesforce.com, Short Messaging Service (SMS), Strategic Planning
Duties and Responsibilities
- CRM Growth & Audience Strategy
- Monitor and grow CRM databases across all owned channels
- Develop acquisition strategies to expand opt-in patron lists
- Report on engagement, retention, and churn metrics
- Channel Ownership & Operations
- Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
- Manage Salesforce Marketing Cloud and Data Cloud segmentation
- Optimize lifecycle flows including abandon cart and loyalty journeys
- Performance & Analytics
- Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
- Partner with Business Intelligence to assess CRM performance
- Vendor & Platform Management
- Manage relationships with Salesforce, Attentive, and Validity
- Cross-Functional Collaboration
- Collaborate with Marketing Director on acquisition strategy
- Partner with Ad Sales on reporting and performance insights
- Support Group Sales CRM initiatives