Pentasia is proud to be partnering with a leading online igaming operator to recruit a CRM Manager (Sports Promotions) based in Denver.This is a senior, high‑impact role responsible for shaping promotional strategy and driving customer loyalty across the entire user lifecycle. Leading a dedicated Sports CRM team, you will deliver data‑driven promotions and best‑in‑class customer journeys within a fast‑paced, highly regulated environment. This position is ideal for a commercially minded CRM leader with deep experience in online sports betting, promotional mechanics, and loyalty programs, who thrives at the intersection of data, customer experience, and performance.Key ResponsibilitiesLead the planning, execution, and optimization of customer promotions and loyalty offers across sports productsOwn reporting on campaign performance and commercial impact, translating insights into actionSupport day‑to‑day CRM operations, ensuring projects and promotions are delivered on time and to a high standardChampion a test‑and‑learn culture, utilizing A/B testing, multivariate testing, and control groups to optimize CRM performanceDefine and implement localized, territory‑specific CRM strategies, delivering structured and scalable campaign roadmapsEnsure all CRM activity fully complies with regulatory and licensing requirements across multiple jurisdictionsPartner closely with senior leadership to communicate CRM goals, results, and improvement opportunitiesMaintain deep knowledge of CRM platforms, CDPs, and promotional mechanics, ensuring best practice is embedded across the teamPropose customer‑centric innovations designed to enhance engagement, retention, and lifetime valueMonitor competitor activity, industry trends, and CRM best practices to keep strategies market‑leadingCollaborate cross‑functionally with Marketing, Product, Data, Compliance, and Operations teams to maximize impactLeadership & Team ManagementLead, motivate, and develop a high‑performing Sports CRM teamTake ownership of day‑to‑day people management, capacity planning, and delivery standardsDelegate effectively through strong organizational and prioritization skillsSupport team members in developing technical CRM expertise and commercial understandingSkills & Experience RequiredExtensive experience in CRM, promotions, or loyalty roles within the online sports betting industryStrong commercial acumen with the ability to translate raw data into actionable insightsProven experience using CRM/CDP platforms such as Optimove, XtremePush, and/or BrazeDeep understanding of sports betting customer lifecycles, promotional mechanics, and loyalty frameworksDemonstrated leadership experience managing and developing teamsHighly organized, adaptable, and comfortable operating in a fast‑moving environmentStrong stakeholder management skills with experience working cross‑departmentallyConfident decision‑maker with a track record of delivering projects from concept to executionAble to work under pressure, manage competing priorities, and meet tight deadlinesWhat's On OfferCompetitive base salary ($105,000 – $130,000)33 days PTO per year401(k) with company matchOpportunity to play a key role in shaping CRM strategy for a major sports brand#J-18808-Ljbffr