divh2Ana Luisa CRM Manager/h2pAna Luisa is a Brooklyn-based e-commerce jewelry brand with a simple, but clearcut idea that high quality jewelry shouldnt cost the planet. We believe that how we create our pieces matters just as much as why people wear them and that luxury shouldnt be defined so narrowly and designed for so few. We design, craft and deliver exceptional everyday pieces for everyone, priced fairly and produced ethically to create a positive impact for both people and the planet./ph3About the Role/h3pAna Luisa is looking for a strategic and data-driven CRM Manager to lead our retention efforts at a key moment of growth and transformation./ppIn this role, you will own the full CRM ecosystem, including Email, SMS, Direct Mail, Membership, and lifecycle marketing. You will be responsible for building meaningful relationships with our customers, driving repeat purchases, and maximizing customer lifetime value across all touchpoints./ppYou will work at the intersection of data, product, and creative, using tools like Bloomreach to design personalized customer journeys, optimize segmentation, and continuously test and improve performance. This role reports to the Director of Marketing./ppWhat Youll Be Responsible For/pulliOwn and evolve the overall CRM and retention strategy across Email, SMS, Direct Mail, and Membership programs./liliBuild and optimize lifecycle marketing programs, including acquisition, onboarding, engagement, retention, and winback flows./liliLeverage Bloomreach to create advanced segmentation, personalization, and automation across all CRM channels./liliManage and continuously improve campaign planning and execution, including newsletters, triggered flows, and promotional moments./liliDrive innovation in CRM by testing new channels, formats, and tactics such as direct mail, inserts, and emerging retention levers./liliPartner closely with the creative team to develop high-performing CRM assets that align with brand direction and elevate customer experience./liliAnalyze performance across all CRM initiatives, identifying opportunities to improve engagement, conversion, and retention./liliCollaborate with Data and Tech teams to improve tracking, attribution, and customer data infrastructure./liliWork cross-functionally with Marketing, Merchandising, Product, and Operations to ensure a cohesive and consistent customer journey./li/ulpWhat Youll Bring/pulli5+ years of experience in CRM, lifecycle marketing, or retention, ideally within a DTC, e-commerce, fashion, or retail environment./liliStrong experience with CRM platforms such as Bloomreach, Klaviyo, Salesforce Marketing Cloud, or similar tools./liliHighly analytical mindset with the ability to translate data into actionable insights and strategies./liliDeep understanding of customer segmentation, personalization strategies, and lifecycle marketing best practices./liliProven ability to manage and optimize email and SMS programs at scale./liliExperience with additional retention channels such as direct mail, loyalty or membership programs is a strong plus./liliStrong project management skills with the ability to prioritize and execute in a fast-paced environment./li/ulpWhat Youll Love About Us/pullistrongFlexible Time Off:/strong Flexible WFH policy (2x per week), Unlimited PTO, 401k Matching/lilistrongBrand Perks:/strong Employee discount; welcome gift card, Birthday Gift Card/lilistrongOffice Perks:/strong fully-stocked kitchen with unlimited snacks and beverages,/lilistrongEvents:/strong Office lunches; in-office events/li/ulpEEOC/ppAna Luisa is an equal-opportunity employer and values diversity at the company. We are committed to equal employment opportunities and welcome all candidates regardless of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status or any other characteristic protected by law. Compensation:/ppAs required by the New York State salary transparency law, the expected base salary for this position ranges from $90,000-$105,000. Various factors are considered when extending offers, such as relevant skills, training, experience, and our organizational structure./p/div