CRM Manager

CRM Manager

Wooster Street, Soho

THE JOHN VARVATOS TEAM

The heartbeat of any brand is its people. The John Varvatos culture is full of passion, creativity, and rock n roll! With many opportunities for growth and career development, we are a company that has ambitious plans for growth, and each individual plays a vital role in achieving our goals. We recognize each individual''s contributions and treat each other with dignity, respect, and fairness.

THE ROLE

The Customer Retention Manager sits within the Digital Team and is responsible for delivering CRM campaigns to drive continual revenue growth from our customer databases, through customer lifecycle marketing. This role will be the business lead in executing CRM campaigns & analysis, and will work closely with the product, creative, and trade teams. This role will also input into the definition of the broader CRM strategy.

Responsibilities

• The CRM Manager will play a key role in supporting the growth and monetization of our customer database through an iterative, data-informed test and learn approach, helping execute marketing strategy across a variety of platforms and channels
• Implement CRM roadmap that outlines Client Growth Strategies, Capture, Retention initiatives, etc
• Efficiently prioritize execution of project to meet deadlines and set objectives
• Proactively manage the project roadmaps and suggest initiatives to improve the CRM programs
• Partner cross-functionally to collect needs and best practices and outline prioritizes for CRM development roadmap
• Facilitate CRM actions and communications for retail store openings / closure
• As a creative multichannel marketer with a solid understanding of data analytics, the Manager will execute initiatives working cross-functionally across teams
• The Manager will develop and execute strategies to retain and grow John Varvatos email subscription and database through CRM programs via email, onsite and winback and abandon cart programs
• A successful candidate will be detail-oriented, highly organized, analytical and a strong partner with cross-functional teams including but not limited to creative, data and analytics, and product and technology
• Develop and execute strategies for driving customers to increase subscriber and member lifetime value
• Execute cross-channel campaigns for current members, from conception to launch to analysis, with a goal of building loyalty and retention throughout the customer lifecycle
• Develop ongoing testing plans for engagement, loyalty, upsell, cross-sell, and winback marketing initiatives
• Report on results of marketing efforts assessing results against relevant KPIs and size opportunities for scale
• Evaluate end-to-end customer experience across multiple channels and turn learnings into actionable next steps
• Collaborate with creative teams and brand leads to maintain a consistent brand voice and messaging

Qualifications

• 3-5 years of experience in CRM, retention marketing, or ecommerce
• Bachelor's degree in Business, Marketing, or a related field
• Hands-on experience with CRM platforms, including Klaviyo
• Experience building and optimizing lifecycle flows and automations (e.g., welcome, abandon cart/browse, post-purchase, winback)
• Familiarity with direct mail campaigns and integrated omnichannel marketing strategies
• Strong analytical skills with experience in reporting, KPI tracking, and campaign performance analysis
• Experience working with customer data, segmentation, and audience targeting
• Strong organizational and project management skills with the ability to manage multiple priorities
• Excellent written and verbal communication skills
• Detail-oriented with a proactive, problem-solving mindset
• Ability to collaborate effectively with cross-functional teams
• Familiarity with lifecycle marketing best practices and testing methodologies (A/B testing, segmentation strategies)

This is a full time salaried position available at a rate of: $80,000.00 - $90,000.00 USD/Yearly

WHAT WE STAND FOR

• RESPECT: We treat our team, customers, suppliers, partners and planet with respect, always. We speak respectfully about and to others. We respect our customer''s valuable time, and each other''s. We work as a unified team and respect each other''s differences
• RESOLVE: We are determined and we do not give up. We follow through on our commitments. We take accountability and face challenges with enthusiasm
• RAREFIED PASSION: We act with utmost integrity. We seek to continually improve and respond to feedback. We advocate for our brand, customer and product
• REFINEMENT: We pay fanatical attention to the details that make the John Varvatos difference. We strive to be exceptional in all we do.

BENEFITS

Your career matters to us and we will do what it takes to help you on your journey in life. You'll be challenging yourself and your leadership. The opportunities will be there, and you'll be working within an environment that rewards hard work and innovation. Internal promotion is the norm not the exception and you'll be supported in your ambition to reach the next step of your career.

Health & Wellbeing Benefits Plan include:

• Medical, Dental, Vision, and
• Flexible Spending Accounts (FSA) & Dependent Care Accounts
• Commuter & Parking Saving Accounts
• 401(k) Enrollment - Traditional 401(k)
• Paid Time Off & Sick Leave
• Voluntary Additional Life & Disability Coverage for Spouse and Child(ren)
• Basic Life and Disability
• Short/Long-Term Disability
• Accident & Critical Illness
• Employee Assistance Programs
• Pet Insurance
• Personal Clothing Discount and Clothing Allotment

Note: Availability of the benefits are based on location & employment type and may have certain eligibility requirements. John Varvatos reserves the right to amend or withdraw these benefits at any time.

In addition to this we offer a competitive pay and benefits package that includes an amazing employee clothing allotment and discount. We are an Equal Opportunity employer, and we very much look forward to working with you.