CRM & MarTech Systems Manager

• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

• GHL Automation & Execution: Single-handedly build, test, and maintain all workflows, triggers, and nurture loops in our master Snapshot environment. Manage absolute version control before pushing updates downstream to 40+ sub-accounts.
• Paid Ads & Agency Management: Act as the primary technical point of contact for our paid advertising agencies. Audit their tracking pixels, tags, and attribution scripts to ensure flawless data routing while holding them strictly accountable to ROAS and CPL targets.
• Web Infrastructure, Local Pages & Vendor Management: Serve as the primary point of contact for website vendors, hosting, and our outsourced developer. Own the technical backend, layout, and SEO deployment for our national site, franchise recruitment pages, and 40+ local location pages—ensuring all tracking pixels, landing page forms, and API pass-throughs function flawlessly to maximize lead capture.
• Location Provisioning & Handover: Launch foundational directory listings (Google Business, Apple Maps, Yelp, TripAdvisor) with accurate tracking links for new locations. Securely hand over profile access and train franchisees post-launch.
• AI Search & Local SEO: Execute technical local SEO, manage schema markup, and deploy Generative Engine Optimization (GEO) so our brand dominates map packs and AI search engines (Gemini, Perplexity).
• Data Auditing & CRO: Use GA4 and GTM to audit funnel performance daily. Continuously optimize website forms, conversion flows, and API pass-throughs to fix pipeline leaks, eliminate friction, and maximize lead capture.
• Franchisee Enablement: Train owners on navigating dashboards and managing local lead flow. Partner in a tight "Systems & Brand" pod with our Creative Manager—you own the engine, they fuel it.

• Sales Results: Measurable growth in unit-level sales and franchise bookings driven by your nurture loops and database reactivations.
• Execution Precision: Zero broken logic paths, unassigned leads, or "leaky buckets" across the tech stack.
• Onboarding Velocity: Swift, error-free technical setup of new locations (Snapshot deployment, directory setups, and developer coordination) within launch deadlines.
• Visibility Score: Dominant placement in local map packs and frequent citations in AI search answers.

• Experience & GHL Expertise: 2–4 years of hands-on experience in marketing operations or growth operations. Requires 1–2 years of direct building inside GoHighLevel, with a deep understanding of custom values, triggers, conditional logic, and Snapshot architecture.
• The X-Factor: Unparalleled attention to detail and a proactive "figure-it-out" mindset. You don't wait for instructions; you actively audit data, test automation branches three times before launching, and build systems focused entirely on driving unit-level ROI.
• Technical & Vendor Prowess: Highly proficient with GA4, Google Tag Manager, and listing profiles. Proven capability to clearly map business logic and write clear technical requirements for developers and external agencies.

• Salary: $70,000 – $80,000 (based on experience).
• Hybrid: 2 days/week in our Chester, MD HQ; 3 days remote.
• Health & Wealth: Comprehensive Insurance + 401K with company matching.
• Balance: Unlimited PTO, family-first culture, and free cooking classes for your family!
• Impact: Directly influence the growth of dozens of local small business owners.

Flexible work from home options available.