CRM Systems & Digital Specialist

Kennedys is looking for a CRM Systems & Digital Specialist to join our global CRM Systems & Data team within Business Development, based in the US. The successful candidate will work closely with colleagues across our global BD, IT Applications and Training teams, to support the ongoing development of our CRM system (InterAction), improve data quality and support digital marketing activity and drive user adoption across the firm.

Team

Kennedys' Business Development & Marketing (BD&M) is over 70-strong and focusses on promoting Kennedys' services and supports the Firm's global growth ambition and our key clients and markets. There are four distinct functions: Pursuits, Clients and Markets, Marketing & Communications and Marketing Technology & Data, where this role sits. These functions support the BD&M community across five regions - APAC, EMEA, LATAM, UK and US. Our global team members are located across the UK, Dubai, Dublin, Hong Kong, Melbourne, Perth, Singapore, Sydney and the US.

The CRM Systems & Data sub-team is responsible for the management and development of the firm's global client relationship management system (CRM), InterAction. We support the business in strengthening client engagement through accurate data, streamlined processes and tools that enhance business development and marketing activity. The team work closely with colleagues across BD, Marketing, IT, Learning & Development and fee-earning teams globally to deliver consistent and innovative solutions.

Key Responsibilities

• Build, review and maintain targeted mailing lists in InterAction to support marketing campaigns, client communications and BD activity
• Deliver high-quality data management including the processing of Data Change Management tickets, ensuring accuracy and compliance with the firms' standards and data protection regulations across all regions
• Support the ongoing development of the firm's CRM system and related marketing technologies, including data preparation, testing, configuration support and gathering business requirements
• Support CRM-led marketing activity through audience segmentation, campaign preparation and reporting
• Contribute to process improvements that enhance CRM efficiency, data quality and user experience
• Support user adoption by providing guidance, documentation and training across global offices
• Support the delivery of digital marketing campaigns across website, email and social channels, including publishing web content, building and scheduling email campaigns, coordinating social posts, and ensuring activity is delivered accurately, on time and in line with brand standards
• Maintain high-quality digital content and data across platforms, working with Marketing, BD and Content teams to ensure website pages, mailing lists, campaign assets and social advocacy materials are accurate, client-focused, compliant and up to date
• Use CRM, email, web and social performance data to support campaign optimisation, tracking engagement metrics and sharing practical insights to improve future activity
• Coordinate with internal stakeholders and external suppliers to support digital delivery, platform improvements and effective use of digital channels

Required Experience

• Experience working with a CRM system (InterAction preferred, Salesforce or Dynamics beneficial)
• Familiarity with digital marketing platforms and e-marketing tools is desirable
• Experience supporting CRM marketing activity, including building mailing lists, segmentation and campaign data preparation
• Strong data management skills, with excellent attention to detail and knowledge of data quality best practice
• Confident communicator, able to support non-technical users across multiple regions.
• Excellent organisational skills, with proven ability to take initiative and responsibility for completion of projects
• Experience supporting CRM projects, system enhancements or business change initiatives is desirable
• Previous experience in professional services, legal or similar environment

The annualized salary range for this role is $75,000-$90,000. However, this is contingent upon level of experience, location, and other job-related factors permitted by law.

FLSA Status: Exempt

Please let us know if you require any additional support or adjustments to be made in order to submit your application to Kennedys.

About Kennedys

Kennedys is a global law firm with expertise in dispute resolution and advisory services. With over 2,750 people worldwide across 48 offices in the UK, Europe, Middle East, Asia Pacific and America we have some of the most respected legal minds in their field.

Our lawyers handle both contentious and non-contentious matters, and provide a range of specialist legal services, for many industry sectors but we have particular expertise in litigation and dispute resolution, especially in defending insurance and liability claims.

We're a fresh-thinking firm, and we're not afraid to bring challenging new perspectives to the table way beyond the traditional realm of legal services. We empower our clients with a diverse range of ideas, tools and technology to make their lives easier, as well as delivering exceptional results, every time.

What do we have to offer?

We welcome high-performing lawyers, business services professionals, secretaries, graduates and apprentices to join our rapidly expanding global firm. Whatever your role at Kennedys, you'll be involved in exciting and stimulating work, where your input will make a difference.

Our culture and values form a big part of who we are and we take them seriously. We make a difference by being approachable, straightforward, supportive and distinctive. Our values are at the core of who we are and what make us a great firm to work with and for.

The Firm recognises the value of investing in our people's development and believes our culture and values contribute to the quality of our work and of our client relationships. With a culture of on-the-job and experiential learning, peer to peer learning, mentoring, resources and tools that enable you to drive your career, we can support your development in your current and future roles. A variety of other opportunities are available including secondments to clients and our global offices.

We strive to celebrate diversity, empower our people and ensure everyone can bring their authentic selves to work. We've created a culture based on client service, professional excellence, hard work and trust, where diversity, equity and inclusion (DE&I) is a key priority. We recognise that many of our people want to work for an employer that is aligned to their values, which is why we are building an inclusive culture, decarbonising our operations and supporting our people to thrive at work. Our people are the key to driving this change and helping us to make a difference to our clients, our people and the communities in which we live and work.

Kennedys is an equal opportunities employer and is committed to ensuring our recruitment processes are as inclusive as possible. We expect all employees to be aware of and comply with all relevant policies and procedures within their jurisdiction, including those relating to Information Security, Data Protection and Quality Management, refer any breach promptly to Risk & Compliance and to complete all mandatory training when requested.