CRO Specialist - On-Site

Description

Responsibilities:

• Lead CRO initiatives across digital channels.
• Continuously build, test and optimize landing pages, form flows, and CTAs using A/B and multivariate testing platforms.
• Collaborate with web developers and designers to implement UX/UI enhancements that improve conversion funnels.
• Analyze user behavior and site performance using tools such as Google Analytics 4, Hotjar, and Google Tag Manager to uncover conversion barriers.
• Enhance paid campaigns (Google Ads, Meta/Facebook, Bing, YouTube) with a focus on improving conversion metrics such as bounce rate, CTR, and CVR.
• Help implement and refine SEO strategies that contribute to both traffic growth and conversion quality.
• Monitor and report on CRO performance and provide insights for continuous improvement.
• Partner with intake teams to ensure a seamless lead journey and align campaign messaging with high-converting lead profiles.
• Stay current with CRO best practices, legal marketing compliance, and the latest trends in digital user behavior.

Qualifications:

• 3+ years of experience in digital marketing with a heavy emphasis on conversion optimization.
• Proven success in increasing conversions through landing page testing, UX improvements, and targeted ad campaigns.
• Deep understanding of marketing analytics and CRO tools (GA4, GTM, Hotjar/Clarity, Optimize, VWO, etc.).
• Hands-on experience with CMS and CRM platforms (Wordpress, Unbounce, HubSpot, Salesforce, Lawmatics, etc.).
• Knowledge of legal advertising channels, local SEO, and ethical compliance standards is a plus.
• Comfortable managing multiple experiments and projects simultaneously under deadline.
• Exceptional analytical, communication, and problem-solving skills.

Benefits:

• 401(k) 
• Dental insurance
• Health insurance
• Vision insurance
• Life insurance
• Paid time off