Cross-Category Marketing & Operations Lead

Cross-Category Marketing & Operations Lead

• Full-time
• Account
• Rogers, AR

Business Overview

Integrated Demand Office

WPP Unite is WPP's integrated agency team dedicated to supporting Unilever across media, retail marketing and connected commerce. Working in close partnership with Unilever, WPP Unite brings together specialist capabilities and talent to help drive more connected planning, activation and performance across the business.

The Integrated Demand Office is designed to evolve Unilever's Walmart partnership from traditional executional support into a fully integrated growth system connecting planning, content, supply chain and performance in real time. These roles will be recruited and employed by WPP Unite and embedded within Unilever's team, working closely with Unilever, Walmart and WPP Unite stakeholders to support connected planning, demand-to-supply integration, agile activation and continuous performance optimization.

About the Role

The Cross-Category Marketing & Operations Lead will serve as the central point of connectivity across the Integrated Demand Office. This individual will drive cross-category marketing coordination, manage integrated workstreams and ensure alignment among Unilever, Walmart and WPP Unite stakeholders.

The role requires a strong combination of strategic marketing experience, operational discipline and executive-level stakeholder management. It will function as the lead project manager for the Integrated Demand Office, ensuring priorities, timelines, decisions and deliverables remain connected across teams.

Role & Responsibilities

• Lead cross-category marketing planning and identify high-impact opportunities across Unilever's Walmart portfolio.
• Serve as the primary project management lead for the Integrated Demand Office, coordinating workstreams, timelines, dependencies and deliverables.
• Connect Unilever brand, digital commerce, retail marketing, sales, supply chain and media teams with relevant Walmart stakeholders.
• Develop and maintain integrated planning calendars across major initiatives, launches and cultural moments.
• Organize and facilitate team stand-ups, quarterly planning sessions and senior stakeholder meetings.
• Establish clear status reporting, decision-making and escalation processes across the team.
• Identify, document and distribute performance learnings across categories and functions.
• Coordinate rapid-response activity when cultural, shopper or commerce signals create an opportunity for activation.
• Ensure short-term agile initiatives remain connected to longer-term strategic priorities and category-growth objectives.

Qualifications

• 7+ years of experience in retail marketing, brand management, shopper marketing, commercial marketing operations or a related discipline.
• Demonstrated experience leading complex, multi-stakeholder programs or integrated workstreams.
• Strong knowledge of the CPG retail environment, including retail media, digital commerce, merchandising and in-store activation.
• Experience partnering with major retailers; Walmart experience is strongly preferred.
• Proven ability to influence and align senior stakeholders without direct authority.
• Strong project management, prioritization and operational problem-solving skills.
• Ability to translate complex information into clear plans, actions and executive-level communications.
• Exceptional presentation, communication and stakeholder-management capabilities.
• Comfortable working in a fast-moving, embedded client environment

Salary & Benefits

The salary range for this role is $105,000 - $155,000

• exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....

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