Culinary Brand Manager

Who we are

Lab37 Robotics, is a technology company focused on the development and deployment of robots designed specifically for direct-to-customer food production. Our mission is to revolutionize the food industry by creating innovative robotic solutions that enhance efficiency, quality, and customer satisfaction. We are passionate about pushing the boundaries of technology to deliver cutting-edge products that meet the evolving needs of our clients.

What you’ll do

You're the person who answers: what brands should we be building, for whom, and why? You combine market research, consumer insight, and competitive analysis to identify brand opportunities — then translate those opportunities into clear, actionable briefs that the culinary and design team can execute against. You're the connective tissue between business strategy and creative output.You're the person who answers: what test brands should we be building, for whom, and why? You combine market research, consumer insight, and competitive analysis to identify brand concepts worth prototyping on our robotic platform — then translate those concepts into clear, actionable briefs that the culinary and design team can execute against in R&D. You're the connective tissue between our robotics roadmap and the creative output that brings each test brand to life.

Responsibilities

• Lead concept direction for every brand: define cuisine type, target customer, and strategic positioning
• Drive competitive landscape research and produce menu direction — identify whitespace and define what dishes and components should exist
• Own the brand go/no-go process — define criteria and make the call on what's worth building
• Write menu copy — translate the brand's culinary vision into consumer-facing language
• Own menu structure, pricing, and PMIX modeling as brands move toward launch
• Coordinate digital onboarding into KitchenOS & POS; own the deployment checklist
• Drive launch and growth in the first 60 days — run proven playbook tactics while actively testing new ones
• Track brand performance; own the feedback loop back into strategy

What we are looking for

• 3+ years in brand strategy, marketing, or consumer insights — ideally in food and restaurant
• Strong writer and thinker: you can distill complex market dynamics into a clear creative brief
• Comfort with ambiguity: you're building brands in a fast-moving, scrappy environment — not a corporate brand team
• Experience taking a brand from zero to launch (not just managing an existing brand)
• Data-literate: you can pull insights from sales, ratings, and customer feedback to inform brand decisions
• Strong point of view on what makes a brand resonate — and the confidence to defend it

Why join us

• Demand for online food delivery is growing really fast! In the last 5 years, just in the US, the overall market has expanded 10X from $10B to $100B, and could expand to $500bn- $1T by 2030.
• Changing the restaurant industry: You’ll be part of a team that helps restaurants succeed in online food delivery. 
• Collaborative environment: You will receive support and guidance from experienced colleagues and managers, helping you to learn, grow and achieve your goals, and you’ll work closely with other teams to ensure our customer’s success.

What else you need to know

This role is based in our Los Angelesoffice. As a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office-based teams work onsite, five days a week.

The base salary range for this role is $115,000 - $150,000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.

Benefits Summary (USA Full-Time Exempt Employees):

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Time Off policies:
• • Discretionary vacation days
  • 8 paid holidays per year
  • Paid sick time
  • Paid Bereavement leave
  • Paid Parental Leave

Benefits are subject to change at the company's discretion.Atoms accepts applications on an ongoing basis.

Ready to join us as we serve those who serve others? 

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