Customer Experience Lifecycle Marketing Specialist

Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring.

We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.

We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team

Job Summary

Were looking for a customer-obsessed Lifecycle Marketing Specialist to join our team. This is a hands-on, build-it role. Youll own the day-to-day configuration, QA, and launch of campaigns in Braze, and serve as the operational backbone for lifecycle programs across the full customer journey.

Youll work directly with the CX Lifecycle Marketing Manager and cross-functional partners in product, creative, and data engineering to bring lifecycle strategy into real customer experiences. If you love the craft of building in Braze, care about the details that make campaigns work, and want to grow with a team thats actively investing in lifecycle infrastructure and best practices, this is your role.

Job Responsibilities

What Youll Do

Campaign Execution & Deployment

• Build, configure, and launch behaviorally triggered lifecycle campaigns in Braze across email, push, in-app, and SMS
• Own campaign scheduling, QA, and launch readiness from start to finish, including post-launch validation and troubleshooting
• Architect and manage multi-step lifecycle journeys in Braze Canvas, including entry and exit criteria, message prioritization, decision branches, and channel-specific messaging logic
• Maintain campaign documentation, naming conventions, and operational standards so the lifecycle program scales cleanly

Segmentation & Audience Preparation

• Build and validate user segments to ensure accurate targeting and personalization
• Confirm audience data is accurate, complete, and refreshed on schedule
• Develop familiarity with Moultries customer data model to support increasingly sophisticated segmentation over time

Cross-Functional Coordination

• Coordinate execution of CX initiatives tracking deliverables, dependencies, and risks to keep launches on schedule
• Serve as the bridge between lifecycle strategy and the operational teams responsible for delivery
• Communicate clearly across functions, translating marketing requirements for technical partners and surfacing blockers early

Experimentation & Learning

• Support operational deployment of A/B and multivariate tests, including QA of test variants and clean experiment setup
• Document campaign results, learnings, and operational best practices to build a repeatable, scalable program over time

Job Requirements

What Were Looking For

Required

• 2-4 years of experience in lifecycle or CRM marketing
• Hands-on experience building and deploying campaigns in Braze. You know Canvas inside and out
• Ability to write and troubleshoot Liquid templating logic in Braze for dynamic content and personalization
• Working knowledge of HTML/CSS for email development, including rendering edge cases (Dark Mode knowledge is a plus)
• Strong QA instincts and a track record of clean, on-time launches
• Experience with audience segmentation and dynamic content across multiple channels
• Comfortable managing multiple campaign workstreams simultaneously without losing detail
• Solid understanding of email deliverability best practices and SMS compliance (TCPA, CAN-SPAM)
• Strong written and verbal communication skills. You can work effectively across marketing, product, and engineering
• Bachelors degree in Marketing, Communications, Business, or related field.

Preferred

• Experience in a SaaS, e-commerce, or consumer product environment
• Familiarity with experimentation methodology and A/B testing best practices
• Experience working on campaigns tied to major product launches or go-to-market moments
• Working knowledge of marketing analytics and reporting tools (Tableau, Looker, Power BI or similar)
• Experience with a CDP; SQL is a nice-to-have
• Familiarity with REST APIs, JSON payloads, and tools like Postman for testing and troubleshooting is a bonus
• Background supporting hardware, IoT, or connected-device product launches is a plus

Essential Job Function

Why Moultrie

Youll be joining a small, close-knit team where your work has direct impact on the customer experience for millions of hunters and outdoor enthusiasts. Were actively investing in lifecycle infrastructure, which means youll help shape how this program grows, not just maintain what already exists.

We value craft, curiosity, and people who take ownership. If you want to build something that matters alongside a team that genuinely cares about the work, wed love to hear from you.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.