Position Summary
We are seeking a Consumer Insights Analyst to provide high-quality analysis of sales, marketing, merchandising, and promotional initiatives. This role will support business stakeholders through data-driven insights, performance reporting, and strategic recommendations.
The Analyst will receive training, coaching, and ongoing support to become proficient in customer and market analytics tools. The role will support various stakeholder groups and ad hoc projects, driving adoption of analytical resources, improving decision-making, and identifying opportunities to enhance customer engagement, retention, and sales performance.
Key Responsibilities
Provide analytical support and best practices to assigned stakeholders using reporting, assortment, pricing, promotion, and customer insight tools.
Deliver actionable insights and recommendations that support business objectives and strategic decision-making.
Develop and present case studies demonstrating impactful customer, category, and market insights.
Partner with business stakeholders to understand objectives, identify opportunities, and support customer-centric sales and marketing strategies.
Facilitate onboarding, training, and ongoing user support for analytics tools and reporting resources.
Conduct ad hoc analyses and deliver presentations to support business initiatives and complex analytical requests.
Define and track key performance metrics related to program effectiveness, user adoption, customer engagement, and business outcomes.
Gather stakeholder feedback and conduct evaluations to identify opportunities for continuous improvement.
Communicate findings clearly and effectively to both technical and non-technical audiences.
Collaborate with cross-functional teams and external partners to support business goals and drive successful outcomes.
Continuously monitor market, consumer, and industry trends to identify opportunities for innovation, operational improvements, and enhanced stakeholder value.
Expectations
Work closely with internal business teams and external partners.
Participate in regular stakeholder meetings and team collaboration sessions.
Deliver high-quality analyses, insights, and recommendations that address business needs and objectives.
Demonstrate strong attention to detail, problem-solving skills, and a customer-focused mindset.
Years of Experience
2-3 years of experience in retail, consumer goods, market research, analytics, business intelligence, or a related field.
Strong analytical, quantitative, and problem-solving skills.
Required Qualifications
Experience analyzing business, customer, market, or sales data.
Proficiency in data analysis, reporting, and insight generation.
Strong written and verbal communication skills.
Ability to translate complex data into actionable business recommendations.
Experience working with cross-functional stakeholders.
Preferred Qualifications
Experience working with syndicated, market research, or consumer panel data.
Familiarity with analytics and business intelligence platforms.
Experience presenting insights to stakeholders and influencing business decisions.
Knowledge of category management, merchandising, pricing, promotion, or customer analytics.
Education Requirements
Bachelor's degree in Business, Marketing, Economics, Statistics, Analytics, Market Research, or a related field.
Preferred Industry Experience
Retail
Consumer Packaged Goods (CPG)
Market Research
Consumer Insights
Business Analytics
Employment Type
Full-time contract or contingent engagement, based on business needs.
Numbers & Facts
Location
Irving, TX
Industry
Staffing/Employment Agencies
Company Size
500 to 999 employees
Year Founded
2006
About Company
The Intersect Group is a different and better business partner. We create unparalleled value for our clients by combining industry-leading Consulting capabilities with comprehensive Staffing and recruitment services. Clients trust us to deliver results based on our deep expertise and proven resources within finance, accounting, and information technology. Through our flexible delivery approach, you get the right solution, at the right time to accelerate your success and achieve all of your mission-critical objectives.
Skills
Analysis Skillsunmatched
Best Practicesunmatched
Business Analysisunmatched
Business Intelligenceunmatched
Business Strategyunmatched
Business Supportunmatched
Category Managementunmatched
Coachingunmatched
Communication Skillsunmatched
Consumer Goods and Servicesunmatched
Continuous Improvementunmatched
Cross-Functionalunmatched
Customer Acquisitionunmatched
Customer Relationsunmatched
Customer Retention/Renewalunmatched
Customer Service Toolsunmatched
Customer Support/Serviceunmatched
Customer/Client Researchunmatched
Data Analysisunmatched
Detail Orientedunmatched
Economicsunmatched
Financial Analysisunmatched
Industry/Trade Analysisunmatched
Market Analysisunmatched
Market Researchunmatched
Market Trackingunmatched
Market Trend Analysisunmatched
Marketingunmatched
Marketing Strategyunmatched
Merchandisingunmatched
Onboardingunmatched
Operational Improvementunmatched
Performance Analysisunmatched
Performance Metricsunmatched
Presentation/Verbal Skillsunmatched
Pricingunmatched
Problem Solving Skillsunmatched
Program Evaluationunmatched
Promotional Programsunmatched
Retailunmatched
Salesunmatched
Sales Analysisunmatched
Sales Strategyunmatched
Statisticsunmatched
Trend Analysisunmatched
Writing Skillsunmatched
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