Customer Insights Lead

Position Overview The Customer Insights Lead is a strategic member of the Customer Experience team responsible for developing a holistic understanding of the Tuckernuck customer. By combining customer feedback, operational data, behavioral analytics, and Voice of Customer insights, this role identifies opportunities to improve customer acquisition, conversion, retention, profitability, and the overall customer experience. This individual partners cross-functionally with CX, Retail, Merchandising, Growth, Product, Technology, and Operations to influence business decisions through customer insights and recommendations. While this role has a strong focus on analytics, reporting, systems, and customer strategy, the Customer Insights Lead remains closely connected to day-to-day customer operations, ensuring recommendations are grounded in the real customer experience

Core Responsibilities Customer Insights & Strategy

Own the enterprise understanding of the Tuckernuck customer across all customer touchpoints Synthesize quantitative data and qualitative customer feedback into actionable business insights Identify opportunities to improve customer acquisition, conversion, retention, profitability, and lifetime value Develop recurring executive reporting highlighting customer trends, emerging opportunities, and business recommendations Partner cross-functionally with CX, Retail, Merchandising, Growth, Product, Operations, and Technology to influence strategic decisions Identify opportunities for experimentation and partner cross-functionally to measure the impact of customer experience improvements Champion the Voice of the Customer across the organization and ensure customer insights are incorporated into key business decisions

Reporting & Analytics

Build and maintain dashboards that combine customer behavior, operational performance, and Voice of Customer data to provide a comprehensive view of the customer Analyze customer behavior, operational performance, loyalty trends, and customer feedback to identify actionable opportunities Monitor key customer metrics including CSAT, NPS, review ratings, response times, and customer friction points Present actionable recommendations and business cases to leadership based on customer insights and analytics

Voice of Customer & Customer Journey

Monitor and analyze the end-to-end customer journey across e-commerce, retail, loyalty, shipping, returns, and customer support touchpoints Identify customer pain points, operational friction, and opportunities to improve the customer experience Develop recurring Voice of Customer reporting and share insights, trends, and recommendations with leadership and cross-functional teams Partner cross-functionally with CX, Operations, Growth, Merchandising, Retail, and Technology teams to improve customer experience initiatives Track customer sentiment trends across reviews, surveys, tickets, and customer feedback channels

Reviews & Customer Feedback

Manage customer review platforms and moderation workflows Analyze review trends, product feedback, and recurring customer concerns Partner with Merchandising, Operations, and Marketing teams to escalate and address customer feedback themes Support reporting related to customer satisfaction, reviews, ratings, and sentiment metrics

CX Systems & Tooling

Own and evolve Tuckernucks Customer Insights function, including Voice of Customer, customer intelligence platforms, survey strategy, customer research, and emerging AI tools Own day-to-day administration and optimization of CX-related platforms and tools Maintain strong working knowledge of Gladly workflows, rules, inbox management, and escalations Support system implementations, integrations, testing, and ongoing process improvements Partner with internal stakeholders and external vendors to troubleshoot issues and improve platform performance Maintain documentation and workflows related to CX systems and processes Evaluate new tools, technologies, and AI solutions that support customer experience initiatives

Customer Support & Escalations

Serve as a point of escalation for complex or high-touch customer situations Maintain awareness of daily CX operations and customer trends to proactively support the team Assist with customer conversations and queue support during high-volume periods when needed Partner closely with CX Leads on operational improvements and customer pain points Help ensure the CX team delivers a consistent, elevated, and brand-aligned customer experience

Team Support & Culture

Act as a positive and supportive presence within the CX team Help foster strong team morale, collaboration, and communication Support onboarding, knowledge sharing, and process education across the department Serve as a resource for teammates on systems, workflows, and customer experience best practices

Minimum Qualifications

3-5+ years of experience in Customer Experience, Customer Insights, E-commerce Operations, Loyalty, or related fields Experience with platforms such as Shopify, Gladly, Yotpo, loyalty platforms, or customer analytics tools preferred Experience working with customer reviews, Voice of Customer programs, or customer feedback analysis preferred Familiarity with reporting and analytics tools preferred

Knowledge / Skills / Abilities

Strong understanding of customer experience operations within a retail and e-commerce environment Experience handling escalated customer situations with professionalism and empathy Strong analytical and problem-solving skills with the ability to translate customer feedback into actionable insights Experience working with CX, loyalty, or e-commerce platforms and systems Strong working knowledge of customer support platforms such as Gladly preferred Excellent organizational skills with strong attention to detail Ability to manage multiple priorities and projects in a fast-paced environment Strong written and verbal communication skills Collaborative mindset with the ability to work cross-functionally across departments Positive, team-oriented attitude with the ability to support team culture and morale Comfortable balancing strategic thinking with hands-on execution Positive attitude. Driven by an entrepreneurial spirit. Position will require being in the Washington D.C. area.

Compensation Compensation for the role will be determined based on the candidates qualifications, skills, and experience. The estimated annual compensation for this role is $65,000-$75,000; classified as full-time exempt and not eligible for overtime. At Tuckernuck, we care about our team and offer benefits that support your health, growth, and work-life balance. This includes medical, dental, and vision coverage, a 401(k) with a company match, generous paid time off and holiday, paid new parent leave, day care coverage, a generous employee discount, and other great perks.

Core Values The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.

Teamwork Makes the Dream Work Find the Fun Stay Authentic Respect Entrepreneurial Spirit Start Strong & Finish Strong Have Courage

Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Tuckernuck offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in this application or hiring process to accommodate a disability, you may request an accommodation at any time.