Customer Marketing Manager
Profisee Group Inc
Alpharetta, GA
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JOB DETAILS
JOB TYPE
Full-time
LOCATION
Alpharetta, GA
POSTED
30+ days ago
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This role will be accountable for building and scaling Customer Marketing programs across the full customer lifecycle, with a strong emphasis on advocacy, community and expansion pipeline. It will also serve as the program owner for Profisee's Customer Advisory Board (CAB), a rotating group of executive-level champions at strategic customers who provide feedback on our roadmap and broader market needs.
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The Customer Marketing Manager reports to the Head of Product & Customer Marketing. This role is hybrid with 2 full days reporting into Profisee's office in Alpharetta, Georgia.
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You'll Love This Role If You
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· Are excited by building programs from the ground up and scaling them over time.
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· Thrive at the intersection of strategy and execution.
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· Enjoy working cross-functionally and influencing without authority.
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· Care deeply about customer experience, long-term value and customer-led growth.
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· Are comfortable owning pipeline-impacting outcomes, not just activities.
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Key Responsibilities:Customer Marketing Strategy & Program Management
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· Own and execute Profisee's Customer Marketing strategy across advocacy, engagement and expansion.
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· Translate strategy into clear, programmatic initiatives with defined goals, metrics and operating cadence.
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· Partner cross-functionally with Product Marketing, Customer Success, Sales and Revenue Marketing on customer-facing initiatives
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Customer Advisory Board (CAB)
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· Establish and program-manage Profisee's Customer Advisory Board (CAB) aligned to business objectives and product roadmap priorities.
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· Partner with Customer Success leadership to recruit executive-level CAB members and run structured meetings, follow-ups and internal readouts.
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· Ensure CAB insights are captured and shared with Product, Marketing and Executive leadership.
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Customer Advocacy & Community
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· Own Profisee's Voice of the Customer Program, liaising with Customer Success to build and scale a structured customer advocacy program supporting case studies, testimonials, reference calls, peer reviews and coordianting speaking opportunities.
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· Implement systems to track advocate engagement and manage participation fatigue.
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· Develop and execute customer community and event programs that foster peer learning and best-practice sharing.
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Engagement, Lifecycle Marketing & Campaign Execution
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· Design and execute lifecycle marketing programs supporting onboarding, adoption, feature awareness and ongoing education.
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· Partner with Product Marketing and Customer Success to deliver customer-facing content such as newsletters, product updates and adoption campaigns. Coordinate customer speaking events at both virtual and in-person events.
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· Segment customers by role, maturity, product usage and renewal signals to ensure relevant, timely communications.
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Customer Marketing Operations & Lifecycle Campaigns
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· Partner with Customer Success, Revenue Operations and Revenue Marketing to audit, clean and maintain customer data in Salesforce and Marketo.
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· Define and manage customer segmentation models to support targeted lifecycle campaigns.
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· Build and execute customer email campaigns, newsletters and nurture programs in Marketo (Engagement Programs and Engagement Studio).
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Expansion Pipeline Enablement
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· Collaborate with Customer Success and Sales to identify cohorts with expansion potential.
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· Execute customer marketing campaigns that support up-sell and cross-sell motions.
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· Be accountable for influencing and contributing to expansion pipeline supported by customer marketing programs.
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Measurement & Optimization
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· Define and track success metrics across customer marketing initiatives, including engagement, advocacy participation, pipeline influence and retention.
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· Continuously test, learn and iterate to improve program effectiveness and scalability.
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What You Bring to This Role
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· 3-5+ years of experience in Customer Marketing, Product Marketing, Lifecycle Marketing or related B2B SaaS roles, with hands-on experience executing email and campaign programs in a marketing automation platform (Marketo preferred).
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· Practical experience partnering with Demand Generation teams to execute lifecycle campaigns, segmentation and customer communications at scale.
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· Proven experience building customer-facing programs that drive engagement, advocacy or expansion.
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· Strong program management skills with the ability to balance multiple initiatives and stakeholders.
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· Clear, confident communicator with experience engaging senior customer and executive audiences.
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· Data-informed mindset with the ability to define and measure success.
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· A builder's mentality: comfortable with ambiguity, iteration and continuous improvement.
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How You'll Be MeasuredFirst 90 Days
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· Built a deep understanding of Profisee's customer base, platform and Customer Success operating model.
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· Conducted a structured listening tour across Customer Success, Product Marketing, Sales and Revenue Marketing to understand customer needs, data gaps and expectations for Customer Marketing.
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· Delivered a Customer Marketing charter defining priorities, success metrics and how Customer Marketing impact will be measured, alongside a 12-month roadmap and CAB operating plan.
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· Delivered a defined 90-day quick win by partnering with Customer Success and Marketing & Revenue Operations to audit, clean and segment the customer database, establishing the foundation for programmatic customer marketing and lifecycle campaigns.
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By 6 Months
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· Launched programmatic customer marketing campaigns with measurable lift in engagement across defined customer cohorts.
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· Led customer outreach and coordinated customer speakers for the 2026 Data Hero Summit, Profisee's annual marquee event for customers, partners and prospective customers.
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· Operationalized Profisee's CAB program with active executive participation, informed by insights gathered during the initial listening tour.
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· Partnered with CS and Sales on at least one expansion initiative contributing to qualified expansion pipeline.
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By 12 Months
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· Operating a repeatable, scalable customer marketing engine across engagement, advocacy and expansion.
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· Demonstrated clear contribution to expansion pipeline and net revenue retention.
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· Positioned Customer Marketing as a trusted, strategic partner to Customer Success, Product Marketing and Revenue leadership.
About the Company
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