SurePoint® Technologies delivers award-winning software that helps mid-sized law firms boost efficiency and maximize financial performance. Our cloud-based solutions connect client management, practice management, and financial systems to improve efficiency and collaboration.With over 40 years in legal tech and a team of CPAs, former lawyers, and top engineers, we understand what law firms need to thrive. We're passionate about building tools that reduce administrative work – so our customers can focus on what matters most: serving their clients.Job OverviewThe Customer Marketing Manager is responsible for developing and executing strategies that drive customer engagement, retention, expansion, and advocacy across the customer lifecycle. This role leads customer-focused campaigns, communications, and programs that strengthen relationships and maximize customer lifetime value.Event strategy is a supporting component of this role, with a primary focus on driving customer engagement for our annual user conference in partnership with the events team and cross-functional stakeholders.Responsibilities and DutiesCustomer Lifecycle MarketingDevelop and execute a comprehensive customer marketing strategy spanning onboarding, adoption, retention, expansion, and advocacyPartner with Customer Success, Product, and Sales to identify key moments that matter across the lifecycle and create targeted programs to support themBuild segmentation strategies to deliver personalized, data-driven customer experiencesCustomer Campaigns & ProgramPlan, execute, and optimize multi-channel marketing campaigns aimed at increasing product adoption, retention, upsell, and customer advocacyDevelop compelling messaging, offers, and content tailored to key customer segmentsOwn customer advocacy initiatives including case studies, referrals, reviews, and community engagementCustomer CommunicationsManage and scale customer communication channels including email, in-app messaging, newsletters, and other owned channelsEnsure all messaging is aligned with brand voice and delivers relevant, timely value to customersEstablish a consistent cadence and governance model for customer communicationsCross-Functional CollaborationWork closely with Customer Success, Product Marketing, Demand Generation, and Sales to align programs with business objectivesPartner with Product and Customer Success teams to incorporate customer insights into marketing strategiesAct as the voice of the customer within marketing to inform messaging, campaigns, and lifecycle strategiesCustomer Insights & OptimizationAnalyze campaign and lifecycle performance to identify trends, opportunities, and areas for improvementDefine and track KPIs such as engagement, retention, expansion, and advocacyContinuously test and optimize programs to improve outcomesUser Conference & Event SupportSupport the strategy and promotion of the annual user conference to drive customer attendance, engagement, and advocacyCollaborate with the events team on messaging, campaign execution, and customer communications related to the eventAssist in post-event analysis to measure customer impact and inform future programmingSkills and QualificationsBachelor's degree in Marketing, Communications, Business, or a related field5+ years of experience in B2B marketing with a strong focus on customer or lifecycle marketingProven ability to develop and execute multi-channel campaigns that drive customer engagement and retentionStrong analytical skills and experience using data to inform strategy and optimizationExcellent project management skills with the ability to manage multiple initiatives simultaneouslyStrong cross-functional collaboration and communication skillsExperience with marketing automation and CRM platforms (e.g., Marketo, Salesforce)Familiarity with customer marketing, advocacy programs, and lifecycle frameworksAbility to thrive in a fast-paced environment and adapt to evolving prioritiesAt SurePoint, we know our people are our greatest strength. That's why we offer a comprehensive total rewards package – and we're always evolving our benefits to support employee needs at every stage of life and career.BenefitsHealth Insurance (medical, dental, vision)Flexible Spending AccountsLife, Short-term and Long-term Disability Insurance (employer paid)Health Savings AccountsWellbeing Benefits401K (immediately vested, employer match)Paid Time Off (Flexible PTO, holidays)Employee Assistance ProgramSummer Flex FridaysTo learn more about SurePoint and our products, visit our corporate web site at www.surepoint.com and follow us on LinkedIn, Facebook and Twitter.SurePoint is proud to be an Equal Opportunity Employer. All applicants will be considered without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, physical or mental disability, veteran status, medical condition, or any other classification protected by law.#J-18808-Ljbffr