Customer Marketing Manager

Customer Marketing Manager

New York, NY San Francisco, CA ---------------------------

Marketing Full Time Hybrid ---------------------------

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About Us

Canary Technologies is changing the game for hotels with modern software powered by Canarys hospitality-specific AI platform. Canary is utilized by 20,000 hoteliers in 100 countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results. Canary was named a 2024 Deloitte Technology Fast 500 company, a Most Innovative Company by Fast Company, and a HotelTechReport Best Place to Work - and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital, and Insight Partners.

Join us in shaping the future of hospitality.

The Customer Marketing Manager at Canary will be responsible for driving customer expansion, cross-sell, advocacy, and retention within our existing customer base. This role is critical for expanding and maximizing Customer Lifetime Value (CLV).

Responsibilities

Cross-Sell & Upsell Campaigns -----------------------------

• Design and execute cross-sell campaigns aimed at driving the adoption of additional Canary products or feature upgrades, including product launches utilizing user data to inform campaigns.
• Work closely with Product Marketing and Sales to define value propositions and create campaign assets, emails, in-product notifications, targeted ads that drive expansion revenue.

Sales Motion & Enablement -------------------------

• Establish and optimize a cohesive sales motion for customer accounts by partnering closely with CS, SDRs, and AEs.
• Develop playbooks, content, and alerts for CS and Sales teams to identify and act on expansion opportunities and at-risk accounts.

In-Product & Multi-Channel Marketing ---------------------------------

• Own the strategy and execution of in-product communications, e.g., modals, banners, feature announcements to drive product adoption and promote marketing campaigns.
• Manage execution across external channels, including email, customer events, and targeted digital advertising.

Customer Advocacy & Retention ---------------------------

• Manage programs to capture customer success stories, case studies, video testimonials, and online reviews.
• Expand and manage loyalty and referral programs to increase retention and advocacy.

Customer Lifecycle & Segmentation ---------------------------------

• Develop and manage comprehensive customer lifecycle marketing programs, onboarding, adoption, retention, advocacy across multiple channels.
• Utilize customer data and segmentation to personalize messaging and campaigns, ensuring the right message reaches the right user at the right time.

Qualifications

• Bachelors degree in Marketing, Communications, Business, English, or a related field.
• 5 years of progressive experience in marketing with a minimum of 2 years specifically in Customer Marketing or Lifecycle Marketing, preferably in a B2B SaaS environment.
• Hospitality Tech experience is a strong bonus.
• Proven experience designing and executing cross-sell campaigns with measurable revenue impact.
• Demonstrated success working with Customer Success, Sales, SDRs, AEs, and Product teams to create integrated go-to-market motions.
• Deep familiarity with multi-channel execution, including marketing tools like Marketo, Salesforce, LinkedIn, Meta, and digital tools.
• Analytical mindset with a proven ability to measure campaign performance, derive insights from customer data usage, retention, CLV, and iterate based on results.
• Excellent copywriting skills with the ability to write clear, persuasive customer-facing communications.

Salary Range

The On-Target Earnings Range for this role is $115,000 - $155,000 per year. This OTE figure includes a competitive base salary and target variable compensation. Compensation is subject to standard withholding and applicable taxes. Actual compensation will be commensurate with the candidates skill level, experience, and specific work location. This role may also include the opportunity to earn a discretionary bonus and/or equity.

Benefits

Canary is a fun and exciting place to work. We offer:

• Canary Days: Each month, we provide company-wide days off to ensure that the team has time to recharge.
• Self Improvement Club: We meet each month and share our personal goals for the month.
• Professional Development Chats: We provide budget to help drive cross-functional professional development conversations across the organization.
• Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco, or Dallas when they choose and are provided a travel stipend for doing so.
• Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.

Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate, and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.