Job Title: Customer Relationship Management (CRM) Trainer
Company: Chapman Automotive Group
Department: Corporate
Reports to: Director of Corporate Training
Location: 300 N McKemy Ave. Chandler, AZ 85226 (Onsite + Travel)
Schedule: Full-Time | Monday-Friday
Pay: DOE
About the Role
The CRM Trainer is responsible for developing, delivering, and supporting training programs focused on the dealership group's Customer Relationship Management (CRM) platform and related sales processes. This role partners with sales, BDC, and management teams to ensure effective utilization of CRM tools, driving improvements in customer engagement, lead management, appointment setting, sales performance, customer retention, and overall operational efficiency.
The ideal candidate combines hands-on automotive retail experience with strong training, coaching, and communication skills. They are passionate about developing team members, promoting CRM adoption, and reinforcing best practices that support consistent processes and compliance across multiple dealership locations. Through ongoing training and support, the CRM Trainer plays a key role in enhancing both employee performance and the customer experience.
Key Responsibilities
- Train new and existing employees on CRM systems and dealership processes
- Conduct in-person and virtual training sessions across dealership locations
- Develop training materials, guides, and process documentation
- Monitor CRM usage, compliance, and performance metrics
- Provide coaching to improve lead management, follow-up, appointment setting, and customer retention
- Perform CRM audits and identify opportunities for process improvement
- Support CRM updates, new feature rollouts, and system enhancements
- Partner with dealership leadership to improve operational efficiency and customer experience
- Generate reports and recommendations based on CRM performance data
Qualifications
- CRM training, coaching, or management experience preferred
- Strong knowledge of sales, BDC, and customer lifecycle processes
- Excellent communication, presentation, and coaching skills
- Strong organizational and analytical abilities
Success Measures
- Increased CRM adoption and compliance
- Improved lead response and follow-up performance
- Higher appointment and sales conversion rates
- Consistent execution of dealership processes across all locations
Compensation & Perks
- Competitive Pay: DOE
- Opportunities for career growth and advancement
- Supportive, team-oriented workplace
- Employee discounts and assistance programs
- Volunteer opportunities and employee engagement programs
- Closed on Sundays
Benefits
- Medical, dental, and vision insurance
- 401(k) with company contributions
- Life insurance
- Paid time off and holidays
- Access to onsite nurse practitioners and wellness support
How to Apply
Submit your application for consideration. Qualified candidates will be contacted regarding next steps.