CVB Destination Promotion Specialist

Minimum starting rate, $18.73/hour. Actual pay dependent upon qualifications.

MARKETING: CVB Destination Promotion Specialist

POSITION PURPOSE - The Geary County Convention and Visitors Bureau is responsible for promoting Geary County as a destination and increasing leisure, meeting, convention, sports and group travel to the area. This employee is responsible for representing Geary County at trade shows, conferences, and industry events to generate group business and tourism. This role emphasizes travel, relationship-building, and direct sales efforts to attract visitors, meetings, and events to the area. The position also supports marketing initiatives that complement these sales activities.

Some in-state travel is required. No long-term travel is expected.

This person is responsible for increasing visitation and overnight stays through proactive group sales, planner outreach and consistent destination marketing. The position identifies and pursues meetings, conventions, motor coach tours, sports groups, reunions, faith-based travel and other group opportunities while managing the CVB’s social media, email marketing, graphic design and visitor-facing promotional content.

ESSENTIAL FUNCTIONS:

1. Ability to serve as an enthusiastic and credible ambassador for Geary County, its communities, attractions, events, and visitor experiences in a positive, professional, and authentic manner.
2. Develop and manage group business for Geary County by researching, contacting, and following up with prospective meetings, conventions, motorcoach tours, sports groups, reunions, faith-based organizations and other group travel markets.
3. Coordinate with hotels, venues, attractions, restaurants and other tourism-related businesses when gathering information or preparing responses for prospective groups.
4. Maintain accurate records of sales activity, planner communication, proposals, bookings, lost business, estimated attendance and room nights.
5. Develop, manage and execute the CVB’s destination marketing and content calendar and communication channels in coordination with the CVB Director and established organizational priorities.
6. Create and coordinate marketing content and materials, including graphics, advertisements, blogs, sales materials, brochures, visitor-guide content, photography and video.
7. Conduct research and evaluate performance by monitoring travel trends, target markets, sales activity, website traffic, social media, email and advertising results, and providing regular reports and recommendations to the CVB Director.
8. Represent the CVB professionally at trade shows, sales appointments, community events, presentations and tourism-industry activities, which may occasionally require travel or work outside normal office hours.
9. Prepare and use available data and performance results to recommend improvements to future sales and marketing activities.
10. Maintain positive and professional relationships with visitors, meeting planners, tourism partners, County employees, vendors and members of the public.
11. Must have and maintain a valid driver’s license and the ability to legally operate a motor vehicle in the state of Kansas and other areas as directed.

A full job description is available upon request from Human Resources, hr@gearycounty.gov or 785-238-5700.